* Bauer Publishing Avid Readers
* Special Olympics Senior Donors
* VFW Irish Non-Member Contributors
* Castalian Children’s Music Product Buyers
* Paper Dolls and Wooden Soldiers
* Telephone Connection Hotline Buyers
* Woodcraft Supply PIP
* Silkies Enriche Statement Program
NEW LISTS
Bauer Publishing Avid Readers
Women (95%) who purchased books and magazine subscriptions are included in the Bauer Publishing Avid Readers list. The count is 218,964. Those listed are on average 39 with a $50,741 household income. Direct mail is the source.
Selections: Adult’s/child’s age, presence/number of children, child’s gender, lifestyle, recency, donors, interest, source, ethnicity, income, state/SCF/ZIP
Price: $95/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Special Olympics Senior Donors
The Special Olympics is offering several new list segments including one that identifies 852,141 donors age 55 and older. Theses files are not available for telemarketing or sweepstakes offers. Direct mail is the source.
Selections: Donors $10-plus/$20-plus, ethnicity, presence of children, religion, state/SCF/ZIP
Price: $80/M
Contact: ALC Data Management, Rich DiVirgilio or 914-524-5227 or [email protected]
VFW Irish Non-Member Contributors
Several new list segments have been introduced by the Veterans of Foreign Wars of the U.S. One such file names 224,201 last-36-month donors, in addition to 12- and 24- donors. Direct mail is the source.
Selections: Hotlines, age, dollar, ethnicity, religion, gender, income, lifestyle, state/SCF/ZIP
Price: $82/M (last-36-month donors)
Contact: RMI Direct Marketing Inc., Hillary Taylor at 203-825-4631 or [email protected]
Castalian Children’s Music Product Buyers
More than 13,000 last-12-month customers are named on the Castalian Children’s Music Product Buyers file. These are families with children of all ages from toddlers to teenagers. Direct response TV spots and infomercials are the sources.
Selections: Gender, credit card, COD, age, income, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
Paper Dolls and Wooden Soldiers
Some 985,000 purchasers of toys have been assembled for the Paper Dolls and Wooden Soldiers list. It includes buyers of simple to high tech toys. Sources include direct mail, space advertising, telemarketing and the Internet.
Selections: Monthly hotline, telephone numbers, ethnicity, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Ken Wood at 864-962-0761 or [email protected]
Telephone Connection Hotline Buyers
Some 165,000 last-30-day and 745,000 last-90 days names are available on the Telephone Connection Hotline Buyers file. Telephone numbers are included. These individuals responded to multiple direct mail offers.
Selections: Gender, Prizm clusters, presence/age of children, income, age, length of residence, home value, religion, Experian enhanced demographics, state/SCF/ZIP
Price: $130/M (90-day buyers); $145/M (30-day buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEW INSERT MEDIA
Woodcraft Supply PIP
Woodcraft Supply LLC has introduced a package insert program. It targets consumers who purchased woodworking tools and supplies. Up to three inserts will be accepted in each of the 182,500 packages shipped annually. Inserts must be between 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than one-quarter once will be considered.
Price: $55/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Silkies Enriche Statement Program
HCI Direct Inc. has unveiled a statement program that targets women who purchased Enriche skin moisturizer. More than 1.4 million statements will be mailed next year. Inserts will be included in statements mailed to buyers who received two or more shipments, but have yet to pay for the initial shipment. Up to three inserts per statement will be accepted. Inserts can be no larger than 5-3/8 by 6-3/4inches. The maximum weight is one-quarter ounce.
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected] and Amy Walker Gatta at 203-532-3881 or [email protected]
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