* Students Conserving America
* Time Life Books
* BuyBeauty.com Product Buyers
* Farmers’ Almanac
* McGraw-Hill Business Leaders Global Management DB
* Special Olympics Enhanced Master File
* Underground Infrastructure Management Magazine
* PainVanish Statement Program
LISTS UNDER NEW MANAGEMENT
Students Conserving America
The Student Conservation Association has selected Names in the News Inc. to manage a file that’s been renamed Students Conserving America. It identifies 18,919 donors to the SCA, a volunteer organization for high school and college students who do environmental work. The average direct mail contribution was $70. No telemarketing is allowed. ALC Data Management had been handling this file.
Selections: Gender, state/SCF/ZIP
Sample usage: Alaska Conservation Foundation, American Farmland Trust, American Indian College Fund, America Rivers, Appalachian Mountain Club, Appalachian Trail Conservancy, Berea College, California League of Conservation Voters, California State Parks Foundation, Center for Biological Diversity, Coalition for Clean Air, Earthjustice, Environmental Defense Fund, Fresh Air Fund, Friends of the River, Greater Yellowstone Coalition, Heal the Bay, League of Conservation Voters, Mono Lake Committee, National Geographic Society, Oxfam America, Save San Francisco Bay, Sierra Club, Union of Concerned Scientists, Waterkeeper Alliance
Price: $85/M
Contact: Names in the News Inc., Sherene Kelly at 510-302-4640 or [email protected]
NEW LISTS
Time Life Books
Time Life has reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names 111,408 customers from the last 12 months and 173,084 from the past 24 months.
Selections: Hotlines, dollar amount of sale, gender, single purchase, multibuyers, paid, product, source, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Kelly Russo at 603-924-9262, ext. 2591 or [email protected] and Ed Bezursik at 603-924-9262, ext. 2434 or [email protected]
BuyBeauty.com Product Buyers
This file from Beauty Products Group LLC identifies 17,002 buyers of cosmetics and dietary supplements; 96% are women. The sources are direct mail (75%) and the Internet (25%).
Selections: Gender, monetary, recency, state/SCF/ZIP
Price: $85/M
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Farmers’ Almanac
A list of Farmers’ Almanac buyers is on the market. Approximately 4,200 names from 2005 and 2,900 from this year are available. Seventy-one percent of these individuals have a garden.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: MeritDirect, Kristen Killingback at 914-368-1062 or [email protected]
McGraw-Hill Business Leaders Global Management DB
Names of 189,539 subscribers to various McGraw-Hill magazines and newsletters were gathered for this database. Some 14% of those listed are women.
Selections: Country, region, gender, home/business address
Price: $295/M
Contact: Mokrynskidirect, Mark Bridges at 201-487-8181, ext. 676 or [email protected]
Special Olympics Enhanced Master File
The Special Olympics is offering an enhanced master file. More than 1.4 million names are available, including 1.1 million donors from the past 24 months. Direct mail is the source. No telemarketing is allowed. The file will not be released for sweepstakes offers.
Selections: $10-plus/$20-plus donors, age, ethnicity, gender, presence of children, religion, state/SCF/ZIP
Price: $80/M
Contact: ALC Data Management, Rich DiVirgilio or 914-524-5227 or [email protected]
Underground Infrastructure Management Magazine
A list of nearly 20,000 subscribers to this magazine, which covers the maintenance and operation of water and sewer systems as well as pertinent regulatory issues.
Selections: Title, industry, official, activities, gender, telephone numbers
Price: $125/M
Contact: Information Refinery Inc., Brahm Schenkman at 800-529-9020, ext. 29 or [email protected]
NEW INSERT MEDIA
PainVanish Statement Program
HCI Direct Inc. has begun a statement stuffer program targeting women who bought PainVanish cream. Some 615,000 statements are expected to be mailed in 2007. Inserts will be included in statements mailed to customers who received two or more shipments but have yet to pay for the initial one. Up to three inserts per statement will be accepted. Inserts can be no larger than 5-1/2 by 8-1/2 inches. The maximum weight is a quarter ounce.
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected] and Amy Walker Gatta at 203-532-3881 or [email protected]
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