* Mothers Work
* Medical Arts Press Mail Order Buyers
* MacDirectory Magazine
* Florida Travel and Life
* Urban Gourmet Kitchens
* Hispanic Non-Member Contributors to VFW
* About Spanish Speaking Households With Pets
* Introducing Tobi Milgram from Teramedia Corp.
* People in the News
LISTS UNDER NEW MANAGEMENT
Mothers Work
Adrea Rubin Management Inc. now handles the Mothers Work Prenatal master file. It identifies 540,657 retail customers. Names are gathered at more than 1,100 Pea in Pod, Motherhood Maternity, Mimi Maternity and Destination Maternity stores, where these individuals signed up to receive offers. Mal Dunn Associates Inc. was the prior list manager.
Selections: Hotlines, due date, birth month, multiple children, first born indicator, state/SCF/ZIP
Sample usage: Bombay Co., Hanover Direct, Babee Tenda, Baby Furniture Plus, Birthday Express, Buy Buy Baby, Children’s Place, Custom Craft Birth Announcements, One Step Ahead, Posh Tots, Stride Rite, Talbot’s Kids, Williams-Sonoma, Mr. Stork East, Shaw’s, Stork Lady, Bookspan, Scholastic at Home, Children’s Aid, San Diego Zoo, Arnold Clark, Picture People, Child, Cookie, Babies R Us, Bellini, Hoboken Prenatal Massage
Price: $125/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
Medical Arts Press Mail Order Buyers
Direct Media Inc. has been appointed list manager for Medical Arts Press Inc. This file identifies 323,646 last-12-month buyers. The average sale was $160 for printing services and supplies used by healthcare professionals. Direct mail is the source. Response Media Products Inc. formerly managed this file.
Selections: Hotlines, area of practice, gender, state/SCF/ZIP
Sample usage: Scrub& Beyond, SmartScrubs.com, Thomson Healthcare, Highlights for Children, Newsweek, Time Consumer Marketing, National Seminar Co., Pitney Bowes, Sharper Image, Staywell Consumer Health, Manchester Who’s Who
Price: $105/M
Contact: Direct Media Inc., Scott Kozlowski at 203-532-2450 or [email protected]
MacDirectory Magazine
VentureDirect Worldwide has assumed management of the MacDirectory magazine list of 55,340 subscribers. Typically subscribers are 32 to 40. About 70% make purchases online. These individuals median household income is $92,753. MetaResponse Group Inc. previously managed this file.
Sample usage: IDG for MacWorld, Xerox
Selections: state/SCF/ZIP
Price: $150/M
Contact: VentureDirect Worldwide, Kristen Guernsey at 212-655-5217 or [email protected]
NEW LISTS
Florida Travel and Life
World Publications has introduced a list of 21,316 subscribers to Florida Travel and Life. Subscriptions are sold via direct mail and the Internet.
Selections: Hotlines, source, paid, gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]
Urban Gourmet Kitchens
Some 3.5 million names have been assembled for the Urban Gourmet Kitchens list. These individuals are reportedly avid viewers of TV cooking shows. Sources include direct mail, space advertising, infomercials and point-of-sale.
Selections: Telephone numbers, ethnicity, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Ken Wood at 864-962-0761 or [email protected]
Hispanic Non-Member Contributors to VFW
The Veterans of Foreign Wars of the U.S. has released several donor files. Among them is the Hispanic Non-Member Contributors to VFW list that names 117,627 donors from the last 36 months. Direct mail is the source. The VFW doesn’t release lists of its members who donate.
Selections: Hotlines, age, dollar, ethnicity, religion, gender, income, lifestyle, state/SCF/ZIP
Price: $82/M (last-36-month donors)
Contact: RMI Direct Marketing Inc., Hillary Taylor at 203-825-4631 or [email protected]
About Spanish Speaking Households With Pets
This database identifies 381,250 individuals who have pets and live in households where Spanish is spoken. Sixty-six percent of those listed are men, typically with household incomes between 50,000 to $75,000. Internet surveys are the source.
Selections: Monthly hotline, age, household income, pet type, state/SCF/ZIP
Price: $105/M
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
MEET THE BROKER
Introducing Tobi Milgram from Teramedia Corp.
This week, Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat. To learn what she believes is behind the boom in travel lists and why most ethnic lists fall short,
CLICK HERE.
People in the News
Direct Partner Solutions Inc. has named Ann Nolan director of management services. Mar-Leighsa White and Nonni Csoka have been appointed as senior account executives.
Network
