* Mountain Gear
* Sylmark
* Catholic Advocate
* DirectSelect Ethnic Lists
* Road Warriers RV Owners
* Mokrynskidirect Premiere Business
* Media Source Solutions Opens Temporary Office
* MetaResponse Resumes Operations on Thursday
* People in the News
* Belisi Fashions
LISTS UNDER NEW MANAGEMENT
Mountain Gear
Millard Group Inc. has been appointed to manage the Mountain Gear catalog list, effective Nov. 1. Among the segments available are 73,474 buyers from the last 12 months. Details about selects and pricing were not available. Chilcutt Direct Marketing has been managing this file.
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com
NEW LISTS
Sylmark
Sylmark Inc. has introduced a list of 1.2 million home and health product buyers from the last 12 months. Postal and telemarketing segments are available. The sources are infomercials, direct response TV spots and direct mail.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $110/M (postal file); $80/M (telemarketing file)
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or mikescher@pplminc.com
Catholic Advocate
The Archdiocese of Newark, NJ has released the subscription list for the Catholic Advocate, a bi-weekly newspaper that serves northeastern New Jersey. A total of 87,642 subscribers are available. These direct mail generated subscriptions cost $15 annually.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or joyj@trinitydirect.net
DirectSelect Ethnic Lists
A group of DirectSelect ethnic lists recently came on the market. Separate donor, business professionals and mail order buyer files are available for African Americans, Hispanics and Spanish-speaking individuals. These files have been enhanced. The sources are direct mail, questionnaires, warranty and change of address cards.
Selections: Adult/child age adult/child gender, cat/dog owner, occupation, magazine subscribers, telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or dburrett@esteemarketing.com
Road Warriers RV Owners
Consumers 50 and older who own recreational vehicles are available on the Road Warriers Baby Boomer RV Owners file. More than 3.7 million names are on this file. The sources include attendee rosters of RV shows and senior expos, and lifestyle surveys.
Selections: Hotline, age, income, presence of children, empty nester, state/SCF/ZIP
Price: $85/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or diane@thedmshop.com
NEW COMPILED LISTS
Mokrynskidirect Premiere Business
Public records are the source of the newly assembled Mokynskidirect Premiere Business list. It contains the more than 14 million businesses, which have been matched and verified.
Selections: Company name, address, city, telephone/fax number, sales volume, number of employees, branch or single location, year in business, franchise code, minority owned business, cottage industry indicator, import or export indicator, female owned business, small business indicator, state/SCF/ZIP
Price: $40/M (base)
Contact: Mokrynskidirect, Tom Delong at 402-614-7363 or tdelong@mokrynski.com
IN THE NEWS
Media Source Solutions Opens Temporary Office
Media Source Solutions Inc. has established a temporary office in Sarasota, FL, until electricity is restored at its headquarters in Plantation, FL, following Hurricane Wilma. The firm’s information technology department is operational to provide counts and process orders. Executives in Florida can be reached at 954-788-0213 or via their regular e-mail addresses. The company has requested all that faxes sent to its Northeast division at 203-746-6662 until further notice.
MetaResponse Resumes Operations on Thursday
MetaResponse Group Inc. has resumed business operations at one of its Florida offices, but it’s main office in Deerfield, FL office was still without power on Thursday. The company reported that faxes sent since Saturday prior to Hurricane Wilma have been received. It said all orders are being processed. Until power is restored in Deerfield the company requests all communications be sent via its regular fax number 954-360-7712 or by e-mail. Call 561-716-3752 for information on order status.
People in the News
Craig Albanese has joined MeritDirect as an account executive. Albanese formerly worked for Walter Karl Inc.
SPECIALS!
Belisi Fashions
A $10/M discount off the base price of the Belisi Fashions for new test mailers. There are 26,010 buyers available. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com
