* Alexander Hamilton Institute
* Baby Time
* Infinity Resources Music and DVD
* Capital Charities
* Eli Education Master File
* Cook’s Corner Hotline Buyers
* Castalian Canadian Music Product Buyers
* People in the News
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Alexander Hamilton Institute
Lake Group Media Inc. has been named to manage a master file of executives for the Alexander Hamilton Institute. Some 72,000 postal buyers and 15,000 e-mail subscribers are available. This file includes buyers of various kinds of publications and seminar attendees. The unit of sale ranges from $66 to $700. The sources are direct mail (75%) and a Web site (25%). This file was formerly managed inhouse.
Selections: Hotlines, paid, multibuyers, publications, product category, function function/title, company size, number of employees, telephone numbers, gender state/SCF/ZIP
Sample usage: American Management Association, Best Impressions, Briefings Publishing Group, Bureau of National Affairs, California Employer Advisor, Cambridge Institute, CCH Inc., Chadwick’s of Boston, Dreyfus Hut Inc., Institute of Business Law, Kiplinger Washington Editors Inc., Pasha Publications, Prentice-Hall Inc., Quinlan Publishing Co., Ragan Communications, Rodale Press Inc., Wall Street Journal
Price: $135/M (postal file); $250/M (e-mail file)
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
Baby Time
Fasano and Associates has been appointed manager of the Baby Time list. It identifies new and expectant parents. A total of 420,802 names are available. Ninety percent of those listed are women. Sources include retail registries, public records, maternity shops and publishers of baby magazines. Adrea Rubin Management Inc. formerly oversaw these names.
Selections: Household income, expectant mothers, new parents, birth month, state/SCF/ZIP
Price: $100/M
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
NEW LISTS
Infinity Resources Music and DVD
Infinity Resources Inc. has introduced a master file comprised of collectors of music and movies. It offers 312,968 buyers from the last 12 months. A variety of music and movie genres were sold. The average sale was $55. The average customer is 55 with a $70,000 income. The sources are direct mail (80%) and the Internet (20%).
Selections: Dollar amount (ranges), video/music categories, gender, state/SCF/ZIP
Price: $105/M (base)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
Capital Charities
Several Capital Charities lists of donors from the last 12 months have come on the market. Capital Animal Charities names 630,000 contributors to organizations that help animals, ranging from endangered species to animal shelters. Some 570,000 names are available on a list of donors to charities for children. There’s also a list of Hispanic donors available. The sources are direct mail (80%) and telemarketing (20%).
Selections: Quarterly hotline, ethnicity, income, age, religion, mail order buyer, presences of children, book buyers, subscribers, computer owner, telephone numbers, state/SCF/ZIP
Price: $75/M to $80/M
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Eli Education Master File
A total of 107,064 postal and 71,006 e-mail addresses have been assembled for the El Education master file. Those listed are involved in different levels of academia. They work at colleges, universities, technical school and other research institutions. This file includes deans, directors, presidents, chancellors, administrators, professors and other types of education professionals. Direct mail and the Internet are the sources.
Selections: Number of employees, hotline, gender, home/business address, newsletter title, state/SCF/ZIP
Price: $175/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Cook’s Corner Hotline Buyers
Consumers who purchased gourmet foods, cookware, kitchen appliances and similar products are named on the Cook’s Corner Hotline Buyers list. More than 1.3 million names are available from the last 90 days and nearly 300,000 from the last 30 days. This new hotline file updates monthly. Direct mail is the source.
Selections: Credit card/money order, purchase amount (ranges), gender, Prizm clusters, adult’s/child’s age, income, length or residence, ethnicity, religion, Experian enhancements, state/SCF/ZIP
Price: $105/M (last-90-day names); $120/M (last-30-day names)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
CANADIAN LIST NEWS
Castalian Canadian Music Product Buyers
Castalian Music has released a list of 10,509 Canadian buyers from the last 24 months. Sales were generated via direct response TV spots and infomercials. Sixty percent of these transactions were paid for with a credit card.
Selections: Gender, province
Price: $125/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
IN THE NEWS
People in the News
Belardi/Ostroy ALC LLC has promoted Fred Onemma to vice president of list management. Onemma has been with the firm since 1998.
Short Cuts
Specialists Marketing Services Inc. has opened a new office in New Hampshire. The address is 264 S. River Road, Bedford, NH 03110.
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