* The Paragon
* Movin’ and Spendin’
* Conservative Political Donors
* North American Affinity’s Club Members
* National Multiple Sclerosis Society Donors
* Advantage Financial Services Responders
* Nuts About NASCAR
* Introducing Michelle Brown With Walter Karl Inc.
LISTS UNDER NEW MANAGEMENT
The Paragon
Paragon Gifts Inc. has appointed Direct Media Inc. as list manager. The Paragon list portfolio consists of a master file with 689,998 last-12-month names. A file with AZ-24 and CircBase enhancements is available. The Paragon also offer segments organized by type of products purchased, such as housewares and furnishings, apparel and accessories and games, toys and sports products buyers. D-J Associates was the former list manager.
Selections: Dollar amount spent (ranges),product, last purchase, average purchase, gender, state/SCF/ZIP
Sample usage: Brookstone, Collections, Current, HeartSong, Home Decorators Collection, Lillian Vernon, Linda Anderson Collection, Northstyle, Plow & Hearth, Potpourri, Sharper Image, What on Earth, Art Institute of Chicago, Make a Wish Foundation
Price: $100/M
Contact: Direct Media Inc., Kristina DiFrancesco at 203-532-2361 or [email protected]
Movin’ and Spendin’
Estee Marketing Group Inc. has taken on management of the Movin’ and Spendin’ list group. Separate lists are available for Hispanics, families with children, donors, homeowners, and renters, to name a few. The master file offers a one-month hotline with 1.4 million names. There’s also an ethnic and religious list with 2.3 million names. Individuals listed contacted a utility to change their service address or they notified publishers and credit card companies of a change of address. Deed registrations are another source. Adrea Rubin Management Inc. was the prior manager.
Selections (depending on list): Hotlines, enhancements, gender, state/SCF/ZIP
Price: $75/M to $85/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Conservative Political Donors
ProspectDATA Research has tapped MetaResponse Group to manage nine political donor files. Each names individuals who participated in telephone surveys where they confirmed making donations and identified specific political positions. Among the largest list titles are Traditional Marriage Conservative Supporters and Pro-Life Anti-Abortion Conservative Donors, with more than 1 million names each. Other files include Citizens Against Hillary Clinton, Anti-Tax Conservative Donors and Pro-Gun Conservative Donors. Eagle List Co. was the prior list manager.
Selections: Quarterly hotline, state/SCF/ZIP
Sample usage: Age, income, gender, state/SCF/ZIP
Price: $115/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
North American Affinity’s Club Members
Names and Addresses Inc. now manages all of North American Affinity Clubs’ (NAAC) lists. The North American fishing and hunting clubs, Creative Home Arts Club and National Street Machine Club files have joined numerous other NAAC lists, including a master file managed by Names and Addresses. The hunting and fishing club files identify 746,451 and 397,057 active members, respectively. The home club and street machine files offer 276,723 and 148,257 names, respectively. Chilcutt Direct Marketing was the prior list manager.
Selections: Gender, source, paid, renewal, state/SCF/ZIP
Price: $95/M to $110/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
National Multiple Sclerosis Society Donors
Atlantic List Co. has been named list manager for the National Multiple Sclerosis Society. A total of 378,408 direct mail donors are available, including 208,983 last-12-month donors. Epsilon Data Management Inc. formerly managed this list.
Selections: Gender, $10/$25-plus donors, state/SCF/ZIP
Price: list exchanges only
Contact: Atlantic List Co. Inc., Len Zargo at 703-528-7482, ext. 3054 or [email protected]
NEW LISTS
Advantage Financial Services Responders
More than 1.2 million names have been assembled for the Advantage Financial Services Responders list. The individuals listed sought short-term paycheck loans, searched online for auto loans or requested stored value credit cards. The source is the Internet.
Selections: Hotline, gender, loan type, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
Nuts About NASCAR
A total of 627,194 names are offered on the Nuts About NASCAR file. These individuals made online purchases of NASCAR memorabilia. On average, customers are age 38 with a $56,000 income.
Selections: Income, renter/homeowner, gender, product, state/SCF/ZIP
Price: $100/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
MEET THE BROKER
Introducing Michelle Brown With Walter Karl Inc.
By Jim Emerson
This week, Meet the Broker features Michelle Brown, senior account executive at Walter Karl Inc. In her off-hours, Brown cycles with the colorfully named Sleazy Riders in Boulder, CO. To learn why she thinks list regulation is good thing, CLICK HERE (directmag.com/meet_the_broker/brown).
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