* Belo Interactive News and Information E-mail Subscribers
* Alpinist Magazine
* Consumers With High/Low FICO Scores
* Distance Shopping Network Health and Beauty MOBs
* IReponse Online Consumers
* Spanish Speaking Merchandise Buyers
* Memorial Sloan-Kettering Cancer Center
* Gardens Alive PerfectMatch Modeling
NEW LISTS
Belo Interactive News and Information E-mail Subscribers
Web site network operator Belo Interactive Media has released a list of 2.5 million e-mail subscribers. Belo operates more than 50 Web sites, including local and regional sites for TV stations. DallasNews.com is the largest segment with 538,770 names. Online registration is the sole source.
Selections: Web site, metro area, interest, state/SCF/ZIP
Price: $150/M (base)
Contact: Lake Group Media Inc., Daniel Baldino (914-925-2426; [email protected])
Alpinist Magazine
These 6,026 subscribers are mountain climbing enthusiasts. Subscriptions for this quarterly magazine cost $46. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected])
Consumers With High/Low FICO Scores
Separate lists identify individuals with high or low credit scores. Names of more than 2.6 million consumers from the last quarter with scores of 661 or better are available on the High FICO Scores file. Low FICO Scores identifies 309,271 from the last quarter with scores below 660. Data is sourced online.
Selections: FICO score range, hotlines, area code, state/SCF/ZIP
Price: $100/M (quarterly hotline)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Distance Shopping Network Health and Beauty MOBs
One million mail order buyers’ names are on this list. Products sold include vitamins, cosmetics, hair care products and health/beauty aids. The average purchase was $25. Telemarketing inquiries will be considered. Sources include catalogs, space ads and the Internet.
Selections: Monthly hotline, gender, age, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])
IReponse Online Consumers
More than 41 million names were gathered to launch this file. Segments are offered with 39.7 million e-mail addresses, 14.6 million home phone and 6.4 million mobile phone numbers. This online-sourced data is enhanced with additional information from multiple sources.
Selections: Internet service provider, Internet connection speed, mobile phone service provider, direct mail buyer, online buyer, demographics, quarterly hotline, adult’s age, child’s age range, ethnicity, homeowner, income, marital status, presence of children/teenagers, state/SCF/ZIP
Price: $75/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
Spanish Speaking Merchandise Buyers
Consumers who responded to Spanish-language direct mail, Internet and DRTV offers are listed. The count is 13,401. Cookware, exercise tapes and other household products were sold. No telemarketing is allowed.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Femina Lalji (631-306-5213; [email protected])
NEW SELECTS
Memorial Sloan-Kettering Cancer Center
A monthly hotline has been added to this list of cancer research donors. Nearly 1 million contributors’ names are listed, including 469,551 from the last 12 months. The average direct mail contribution was $20.
Additional selections: Dollar, gender, religion, state/SCF/ZIP
Sample usage: Harvard Women’s Health, Newsweek, TV Guide, Cystic Fibrosis Foundation, March of Dimes, Muscular Dystrophy Association, Ronald McDonald House, Smile Train, Carl Bloom Associates Inc., Holocaust Memorial Museum, WETA/Channel 26, WNET/Channel 13, Central Park Conservancy, Alzheimer’s Association, American Heart Association, American Kidney Fund, Calvary Hospital, Cancer Care Inc., Cancer Fund of America, City Meals on Wheels, Diabetes Action Research, Easter Seals, Joslin Diabetes Center, American Red Cross, Fresh Air Fund, Kosair Charities, Salvation Army, UNICEF Catalog, Mayo Clinic
Price: $75/M (base)
Contact: Direct Media Inc., Peggy O’Keefe (203-532-3760; [email protected])
IN THE NEWS
Gardens Alive PerfectMatch Modeling
Data from seven catalogs published by Gardens Alive Inc. has been merged into a single database to launch a statistical modeling program. More than 1.8 million names are available for building three kinds of models. Data from the Audubon Workshop, Breck’s Dutch Bulbs, Gardens Alive, Gurney’s Seed and Nursery, Henry Field’s Seed and Nursery, Michigan Bulb and Spring Hill Nurseries catalogs is now enhanced. The average sale was $40.
Key Segments: Scoring
Price: $100/M
Contact: ALC Data Management, Bruce Kimmel (914-524-5249; [email protected])
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