* Personal Creations
* All American Internet Savvy Computer Surfers
* PetPlace.com
* Beautiful Feet Books
* Active Charitable Donors
* Lifestyle Selector Canada Family
* Jerry Baker Canadian Buyers
* Specialists Marketing Services Names 3 VPs
LISTS UNDER NEW MANAGEMENT
Personal Creations
Creative Catalogs Corp. has appointed Sound Beach Marketing Partners LLC to manage a list of 478,946 Personal Creations’ catalog customers. The average order was $60 for personalized products with seasonal and sports themes; gifts and collectibles. More than 50% are repeat customers. TPB Media Services Ltd. was the prior list manager. TPB continues to manage the catalog blow-in and package insert programs.
Selections: Hotlines, dollar amount spent (ranges), last/average purchase, gender, product, state/SCF/ZIP
Sample usage: Abbey Press, American Girl, B-Day Express, Betty’s Attic, BMG Columbia House, Celebrate Express, Celebrations Etc., Chicago Magazine, Colorful Images, Country Curtains, Creative Irish Gifts, Current Inc., Family Magazine, Fisher Price Toy Catalog, Gerber Life Insurance, Harriet Carter, Home Decorators, Houdini Inc., Identity Direct, JC Penney, Klockit, Lenox Collection, Lighter Side, Lillian Vernon, Linen Source, MBNA, Motherwear International, Music Stand Catalog, One Step Ahead, Popcorn Factory, Precious Moments, Sears Room for Kids, Shari’s Berries, Spilsbury, Sporty’s, Sweets in Bloom, Terry’s Village, Touch of Class, Tufts University, Walter Drake, Ward’s Credit, What on Earth, Windsor Vineyards, Wine Country Gifts, Wintersilks, Wissota Traders, Yankee Candle, Zoo Consortium
Price: $90/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; [email protected])
All American Internet Savvy Computer Surfers
Listdata Management Services Inc. now handles this database identifying 3 million individuals. It features postal and e-mail addresses generated through Web site co-registrations. Macromark Inc. previously managed this file under a different name.
Selections: Monthly hotline, gender, age, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., David Brill (845-357-1881; [email protected])
NEW LISTS
PetPlace.com
Intelligent Content Corp. has released an e-mail list of 103,132 newsletter subscribers sourced from PetPlace.com. Various titles are offered targeting dog and cat owners.
Selections: Newsletter
Price: $125/M
Contact: VentureDirect Worldwide Inc., Dennis Oldakowski (212-655-5149; [email protected])
Beautiful Feet Books
A list of 50,112 home study book buyers is available from Beautiful Feet Books Inc. Consumers purchased an annual catalog that targets the home education and private school markets. Subsequent purchases ranged from $10 for one book to $185 for an entire series.
Selections: Gender, state/SCF/ZIP
Price: $90/M (single purchases); $110/M (multibuyers)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Active Charitable Donors
The names of more than 4.3 million contributors to education, health, religious, political and other types of causes have been assembled for this file. Average donors are 38 with a $42,000 income. Postal and e-mail addresses are offered. Data is sourced online through registrations and surveys.
Selections: Age, gender, homeowner, household income, income, lifestyle, marital status, online buyers, mail order buyers, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia.com Inc., Evelyn Ghitis (954-480-8470; [email protected])
CANADIAN LIST NEWS
Lifestyle Selector Canada Family
Consumers who filled out product registration cards are named on this file. These 168,415 individuals provided personal and household information, related to hobbies, demographics and other lifestyle data. E-mail addresses are available.
Selections: Income ranges, adult’s/child’s age, behavior, credit card, education, homeowners, hotline, marital status, multibuyers, presence/number of children, recency, occupation, gender, FSA, province
Price: $95/M
Contact: Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; [email protected])
Jerry Baker Canadian Buyers
American Master Products Inc. has introduced master file that identifies 3,983 Canadian buyers of Jerry Baker how-to books in the last 12 months. Sixty-eight percent of these customers are women. The average sale was $54 (Canadian). Direct mail was the source.
Selections: Gender, paid
Price: $500 (entire file)
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])
IN THE NEWS
Specialists Marketing Services Names 3 VPs
Senior account directors Mary Ann Montalbano, Kathy Hermann and Allison Bergeron have been promoted to vice presidents in the list management division at Specialists Marketing Services Inc.
Montalbano has been with SMS more than 10 years. She works on such accounts as Bookspan, F&W Publications, Cook’s Illustrated and Playboy magazine.
Herman joined Specialists in December 2000. Her clients include Victoria’s Secret Direct, J. Crew, Crate and Barel, CWD Kids, Venus, Blair, CB2, Chiasso and Godiva Chocolatier.
Bergeron works on the Williams-Sonoma account and with other list management clients. She’s been with SMS since October 2006.
Network
