* Inventors’ Network
* CollegeNet
* St. John Master File
* Shape En Espanol
* Cranes Today
* WealthMaster Files
* Boomer Nation Online and Connected
* Bookspan Megafile
* Future Network USA
LISTS UNDER NEW MANAGEMENT
Inventors’ Network
Listdata Management Services Inc. has assumed management of the Inventors’ Network list. This is a universe of 167,000 opportunity seekers. Eighty percent are men. These individuals responded to either a card pack or space advertising offering assistance to register a new product, including patent, trademark and licensing information. The unit of sale is $300. VentureDirect Worldwide was the prior list manager.
Selections: Quarterly hotline, age, income, homeowners, credit card, telephone numbers, gender, marital status, state/SCF/ZIP
Sample usage: Blue Whale Publications Inc., Qualified Entrepreneurial Services, Sun Publishing
Price: $90/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com
NEW LISTS
CollegeNet
A list of students who responded to Internet offers from CollegeNet Inc. has come on the market. Such offers included distance learning, job recruitment, books and supplies, entertainment, credit cards and vacation packages. Monthly counts for February through April total 431,423. The average annual income for these students is $15,000.
Selections: Gender, SCF
Price: $100/M
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or chaim@net60.com
St. John Master File
St. John Companies Inc. has begun offering its customer list. The St. John Master File names 11,864 buyers from the first quarter, in addition to second-, third- and fourth-quarter buyers from last year. St. John manufactures and distributes labels, medical imaging and medical records products, such as chart dividers and file folders. Sixty-three percent the customers are women. The file includes direct mail buyers.
Selections: Quarterly hotline, SIC state/SCF/ZIP
Price: $115/M
Contact: MeritDirect, Kevin Daly at 914-368-1069 or kdaly@meritdirect.com
Shape En Espanol
Weider Publications LLC has expanded its list rental portfolio with the addition of Shape En Espanol, a Spanish-language lifestyle magazine targeting Hispanic women. Fourteen percent of the subscribers are men. The magazine has 27,695 active subscribers, who have a median age of 31 and median household income of $60,285.
Selections: Gender, source, paid, state/SCF/ZIP
Price: $110/M
Contact: ClientLogic Specialists Marketing Services, Josh Vicente at 201-865-5800, ext. 2205 or joshvic@clientlogic.com
Cranes Today
Wilmington Publishing Ltd. recently introduced to the U.S. market the Cranes Today list of 20,017 international subscribers. List segments are available with 19,424 telephone numbers, 12,582 fax numbers and 8,060 e-mail addresses. This file includes 4,233 subscribers in the U.S. The countries with the next largest counts are the United Kingdom and Germany. Direct mail and telemarketing are the sources.
Selections: Job seniority/function/category, industry, number of employees, country
Price: $325/M (postal file); $375/M (telemarketing/fax files); $425/M (e-mail file
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com
WealthMaster Files
Three new WealthMaster lists derived from direct mail data and statistical models recently debuted. The WealthMaster Credit Card Incentive Database is a universe of 20 million consumers identified as likely to respond to offers involving credit card affinity programs. Similarly, there are files naming prospects for credit balance transfers and financial seminars, with 7 million and 13 million names, respectively.
Selections: Telephone numbers, age, income, credit card, cash rebate prospects, frequent flyer prospects, no annual fee prospects, financial seminar/planning, annuity buyers, state/SCF/ZIP
Price: $150/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com
Boomer Nation Online and Connected
A list of Internet consumers has been added to the Boomer Nation list group. Nearly 4.6 million records have been assembled to build the Boomer Nation Online and Connected list. Numerous interest categories are available. These names come from online surveys and purchases, retail sweepstakes, census data and product registrations.
Selections: Monthly hotline, apparel, electronics, books, travel and entertainment, music, real estate, finance and investments, gardening, golf/tennis/skiing, crafts and sewing, health and fitness, nutrition and diet, home d
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