Listline e-Newsletter 05/25/06
* Consumers on the Internet/ISP Subscribers
* Uptown Girls
* Modern Hygienist
* Strike Gold Technology Subscribers
* Time and Fortune International Subscribers
* Food Connoisseur Magazine Subscribers
* InfoUSA to Acquire Mokrynskidirect
* Alesco Seeks Employees for Expansion
* People in the News
NEW LISTS
Consumers on the Internet/ISP Subscribers
Several data card releases are pending for the new 1.0 the Next Generation list group. The first file available, Consumers on the Internet/ISP Subscribers, has more than 10.8 million names. Separate segments are available for different types of Internet connections. Seventy percent of these individuals are age 35 to 50 with a $67,000 average income. Half of those listed live in two-income households with no children. The source is an online survey that measures Internet usage, connection speed, personal interests and TV viewing habits.
Selections: Lifestyle, hotlines, age, income range, presence of children, child’s age range, teenagers, double income/no children, homeowner, mail order buyers, education, ethnicity, gender, state/SCF/ZIP
Price: $65/M (base)
Contact: Media Heights, Andrea Senteney at 800-379-6147, ext. 101 or [email protected]
Uptown Girls
Women who responded to various direct mail offers are named on the Uptown Girls list. Nearly 1.4 million names are available. Their median income is $62,500. These women are generally the type who practice yoga or Pilates, and play tennis or golf.
Selections: Monthly hotline, adult’s/child’s age/gender, child’s age range, income range, interests, mail order buyers, marital status, number/presence of children, teenagers, state/SCF/ZIP
Price: $75/M
Contact: NameWorks, Kim Wiede at 203-746-7388 or [email protected] and Katie Gallagher at 203-746-7388 or [email protected]
Modern Hygienist
Advanstar Communications has released the Modern Hygienist magazine list. A total of 9,954 controlled circulation subscribers are available.
Selections: Hours worked per week, hygienist occupation, income range, practice setting, number of dentists in practice, length of hygienists’ practice, state/SCF/ZIP
Price: $100/M (postal addresses)
Contact: MeritDirect, Bill Kamberis at 847-492-1350, ext. 21 or [email protected]
NEW SELECTS
Strike Gold Technology Subscribers
A multibuyers selection is now offered on the Strike Gold Technology Subscribers file. This list is comprised of 190,000 individuals who paid $350 for newsletter subscriptions in the last 12 months. Telephone numbers are available. The sources are direct mail (50%) and space advertising (50%).
Additional selections: Ethnic, state/SCF/ZIP
Sample usage: Forbes, Huber Mills, Investors Business Daily, Konlin Letter, New Millennium Holding, OTC Stock Watch, Stock Trader News, Tech Stock Insights
Price: $115/M (base)
Contact: Direct Network, Guy Pascarello at 732-821-7090 or [email protected]
UPDATED LISTS
Time and Fortune International Subscribers
Base, hotline and selection prices for Time and Fortune magazine’s international subscribers lists are increasing effective June 16. The base price for Time’s 201,576 international subscribers is increasing from $275/M to $295/M. The cost of Fortune’s 35,519 international subscribers is rising from $300/M to $325/M. The old pricing will apply for all orders received by June 15.
Selections: Country, gender, postal code
Contact: Direct Media Inc., Heather Short at 203-532-3809 or [email protected]
Food Connoisseur Magazine Subscribers
The recently launched Food Frenzy Magazine Subscribers list has been renamed Food Connoisseur Magazine Subscribers. The list manager announced the change to avoid confusion with a similarly named file managed by another company. The renamed file targets 916,473 men and women who subscribed to two or more food-related publications. Segments identifying subscribers to three- and four or more publications are available.
Selections: Age, credit card buyers, gender, income, mail order buyers, state/SCF/ZIP
Price: $75/M (base)
Contact: Contact Marketing, Ari Ginsberg at 201-530-0200 or [email protected]
IN THE NEWS
InfoUSA to Acquire Mokrynskidirect
InfoUSA is acquiring Mokrynskidirect in a deal expected to close on May 31. Terms have not been disclosed.
Like Millard Group, Walter Karl Inc., Edith Roman Associates Inc. and Donnelley Marketing, Mokrynskidirect will be operated as an independent company owned by infoUSA.
Dennis Bissig will remain president of Mokrynskidirect; no other management changes are planned.
“We’ll let them run their business like they did before the acquisition. We also look forward to cross-selling opportunities for the infoUSA databases and products,” said Vin Gupta, CEO of infoUSA in a statement.
This latest acquisition reflects a continuation of infoUSA’s often stated strategy to acquire list management and brokerage companies.
Alesco Seeks Employees for Expansion
Alesco Data Group LLC, Fort Myers, FL, expects to hire about a dozen new employees over the next six to nine months. “They’ll be a combination of sales and support staff,” said Paul Theriot, president of Alesco.
The three-year-old firm is looking to expand data sales to printers, letter shops, advertising agencies and other direct marketers that use compiled lists. Alesco presently has 26 employees.
People in the News
Sean Morits has joined Mal Dunn Associates Inc. as senior account executive for business-business sales. Morits previously worked for ALC Data Management.
Heidi Thibodeau has been promoted to director of catalog brokerage at Millard Group Inc. She has been with the firm since 1994.
