* StreetAuthority Investor E-mail File
* Business Performance Management
* Oil Gas and Precious Metal Investors
* Family on Board
* AEMC’s Music Buyers
* EAI Enterprise Application Integration
* Smithy Catalog
* Rafael Malando Dies at Macromark
* Short Cuts
NEW LISTS
StreetAuthority Investor E-mail File
Individuals who subscribed to or accepted trial subscriptions to newsletters oriented towards stock investors are named on the StreetAuthority Investor E-mail file. A total of 203,410 records are available. Subscribers pay $100 to $300 to receive publications such as Investor Update and Paul Tracey’s StreetAuthority Market Advisor.
Selections: Personalization
Price: $150/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com
Business Performance Management
Penton Media Inc. has released the circulation list of Business Performance Management magazine, a new title with 9,000 subscribers. This quarterly publication targets senior level executives and other professionals.
Selections: Business/industry type, job function, sales volume, state/SCF/ZIP
Price: $175/M
Contact: MeritDirect, Jeff Moriarty at 847-492-1350, ext. 14 or jmoriarty@meritdirect.com and Kristen Killingback at 914-368-1062 or kkillingback@meritdirect.com
Oil Gas and Precious Metal Investors
Individuals who responded to oil, gas and precious metal offers have been assembled a new-to-market master file Some 200,000 records are available. The individuals listed were qualified and sent an information package for a project involving an investment of $10,000 or more capital. The package cost $16. Direct mail and infomercials are the sources.
Selections: Hotline, gender, age, state/SCF/ZIP
Price: $115/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or jim@carneydirect.com
Family on Board
The online retailer Familyonboard.com has introduced a list of buyers and requestors. This file features segments with 5,561 buyers from the last 12 months at postal addresses and 23,237 requesters. Various products for travel including luggage, car seats and coolers were sold. Women comprise 73% of this file. The unit of sale is $50.
Selections: Dollar amount spent (ranges), state/SCF/ZIP
Price: $85/M (requestors); $95/M (last-12-month buyers)
Contact: D-J Associates, Kristina DiFrancesco at 203-431-8777, ext. 114 or kdifrancesco@djassoc.com
AEMC’s Music Buyers
Some 450,000 records are found on the AEMC’s Music Buyers file, one of several individual lists in the new America’s Emerging Middle Class list group. The music file contains 450,000 records. The sources are the Internet, space ads, TV and direct mail.
Selections: Monthly hotline, gender, age, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
EAI Enterprise Application Integration
A new list segment EAI Enterprise Application Integration was recently extracted from the Internet and Technology Marketplace Database, derived from 40 sources, including subscription and telemarketing sources. This file consists of 16,846 information technology professions, including 12,731names with telephone numbers.
Selections: Job function/title, industry, number of employees, products purchased/specified, equipment/hardware on-site, operating system, network environment/protocal, Canadian records, one per site, state/SCF/ZIP
Price: $205/M (postal records); $250/M (telemarketing records)
Contact: Transcontinental Direct List Services, Patti Niebling at 631-218-0389, ext. 202 or pniebling@TranscontinentalDirect.com
NEW SELECTS
Smithy Catalog
Selections for woodworking and metalworking products have been added to the Smithy catalog list, with 20,172 and 45,609 records, respectively. The main file contains 62,145 buyers and inquirers from the last 12 months. Sixty-nine percent of those listed are men, average age 51, average income $53,000. Direct mail, space advertising and inserts are the sources.
Additional selections: Gender, state/SCF/ZIP
Sample usage: Shopnotes, Harbor Freight, Village Press, National Rifle Association
Price: $95/M (base)
Contact: List Locators & Managers Inc., Roxanne Hatfield at 913-338-5055, ext. 241 or Roxanne@listlocators.com
IN THE NEWS
Rafael Malando Dies at Macromark
Rafael Malando, 51, an account executive at the Brewster, NY office of Macromark Inc., died on Tuesday at work, apparently of a heart attack. After he collapsed, doctors from an adjacent medical office tried unsuccessfully to revive him, but he died before paramedics arrived. Malando had worked in the list business and in direct marketing for more than 20 years at companies such as Unimail Corp. and Research and Response International Inc.
Short Cuts
An $85/M non-affinity catalog rate has been instituted on the Psychotherapy Networker magazine list. A total of 56,517 subscribers are available. Contact Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or Carolyn@pacificlists.com and Inga Beck at 415-945-7608 or inga@pacificlists.com
