* Inc. and Fast Company Magazines
* Johnny’s Selected Seeds
* SAP Users Worldwide
* eBook Profits
* Jake Bernstein Premium Buyers
* AEMC’s Health, Beauty and Diet Product
* Casual Male Blow-in and PIP
* ALC of New York Names Equity Partners
LISTS UNDER NEW MANAGEMENT
Inc. and Fast Company Magazines
Gruner + Jahr USA has appointed Worldata to manage subscription files of both Inc. and Fast Company magazines, effective June 1. Inc. has 435,685 subscribers and Fast Company has 614,794. Millard Group Inc. has been managing these lists.
Selections: Gender, age, business/home address, income, state/SCF/ZIP
Sample usage: Time magazine, Overture, Harry and David, Business 2.0
Price: $125/M (Inc.): $150/M (FastCompany)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Johnny’s Selected Seeds
List Locators & Managers Inc. has assumed management of the Johnny’s Selected Seeds catalog customer list. A total of 28,491 last-12-month buyers are available, in addition to 58,449 buyers from the last 24 months. These gardening enthusiasts spend an average of $44 per order. Sixty percent are men average age 50. The sources are direct mail, inserts, Internet and space advertising. Catalyst Direct Marketing was the prior list manager.
Selections: Dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Northern Inc., Mantis, National Arbor Day Foundation, Gardener’s Supply, Miller Nurseries
Price: $90/M (last-12-month buyers)
Contact: List Locators & Managers Inc., Roxanne Hatfield at 913-338-5055, ext. 241 or Roxanne@listlocators.com
NEW LISTS
SAP Users Worldwide
An international list of 61,302 SAP software users has been extracted from the Worldwide Executive Database from Frankform. Postal, e-mail, telephone and fax records are available. The sources are telemarketing, on-site interviews and other research.
Selections: Job title/function, business/industry, discipline, income, company size, region, country, state/SCF/ZIP
Price: $245/M (postal records); $345/M (telephone/fax records); E-mail records ($475)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or jrucker@bethesda-list.com
eBook Profits
Some 5,000 postal records for the United Kingdom are available on the eBook Profits list, not to be confused with a similar list with U.S. records. The U.K. file identifies home-based opportunity seekers who purchased their own Web site to sell electronic books. The sources are the Internet and direct mail
Selections: Monthly hotline, gender
Price: $180/M
Contact: J.R. Direct Response International Inc., Nastasha Burbidge at 604-940-0277, ext. 14 or natashaburbidge@jrdirect.com
Jake Bernstein Premium Buyers
The new-to-market file Jack Bernstein Premium Buyers combines investor newsletter subscribers, investment book buyers and seminar attendees. The count for the last 12 months is 5,611. The unit of sale ranges from $129 to $6,000, with the average being $489. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $245/M
Contact: Macromark Inc., Andrew Olsen at 845-230-6315 or Andrew@macromark.com
AEMC’s Health, Beauty and Diet Product
Among the several new lists that comprise the America’s Emerging Middle Class database is AEMC’s Health, Beauty and Diet Product buyers file. Some 710,000 buyers are named. The average unit of sale is $61. Infomercials and the Internet are the sources.
Selections: Hotlines, gender, age, income, product, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
NEW INSERT MEDIA
Casual Male Blow-in and PIP
Casual Male Retail Group Inc. is starting a catalog blow-in and package insert program. Up to four inserts will be blown-in each of its 7 million catalogs mailed annually. For the PIP a maximum of six inserts will be included in 92,000 annual shipments to catalog and Internet customers. The maximum size for blow-in inserts varies depending on the bindery used, but the maximum size for the PIP program is 5-1/2 by 8-1/2 inches. The maximum weight for both programs is .25 ounce, but inquiries for overweight pieces will be considered.
Price: $35/M (blow-in); $65/M (PIP)
Contact: Walter Karl Inc., Pat Leone at 845-732-7064 or pat.leone@walterkarl.com
IN THE NEWS
ALC of New York Names Equity Partners
ALC of New York LLC has named three executives as equity partners: Brian DeLaite, Margaret Iadeluca and Heather Martin who have been with the firm since it was founded in 1997.
