* LowCarb Living Magazine
* Inside Communications Enhanced File
* BeautySmarts Be Healthy and Beautiful
* All Natural Organics and Herb Buyers
* Home Decorating Enthusiasts E-mail
* Blair Corp. Blow-in
* The Source Magazine Resumes List Updates
* Home Business Opportunity Seekers
* St. Joseph’s Indian School
* PaperDirect
* Correction
NEW LISTS
LowCarb Living Magazine
CappMedia Inc. has launched the subscription list for LowCarb Living Magazine. This title has 25,000 paid subscribers. These individuals have expressed an interest in nutrition and fitness. The sources are Web site registration and co-registration.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or Carolyn@pacificlists.com and Inga Beck at 415-945-7608 or Inga@pacificlists.com
Inside Communications Enhanced File
A master file consisting of VeloGear catalog buyers and subscribers to Inside Triathlon and VeloNews magazines has been introduced by Inside Communications Inc. This unduplicated file has been enhanced with overlaid data. The Inside Communications Enhanced Master File identifies 53,318 biking, swimming and running enthusiasts.
Selections: Source, 6- and 12-month recency, dollar, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Tisha Tyler at 619-595-4801 or ttyler@millard.com
BeautySmarts Be Healthy and Beautiful
A universe containing the names of 672,850 buyers of herbal products and nutritional supplements has become available. The BeautySmarts Be Healthy and Beautiful file is derived from multiple sources. This file includes customers of small niche direct marketers, newsletter subscribers, online buyers, retail transactions and telemarketing-generated data. Other direct mail media contributing to the file include postcards and tri-fold mailers.
Selections: Age range, credit card buyers, dwelling type, gender, homeowner, income, length of residence, mail order buyer, monthly hotline, telephone numbers, ethnicity, healthy heart aids, joint flexibility aids, vitamins for children, teenagers, weight loss/diet, vitamins an herbal supplements, anti-oxidant aids, herbal passion aids for men and women, anti-aging skin creams, natural cosmetics, restful sleep enhancers, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com
All Natural Organics and Herb Buyers
Health conscious men and women who responded to offers related to organic gardening, Chinese and other herbal remedies as well as other health products have been assembled to build the All Natural Organics and Herb Buyers list. The last-12-month count is 312,464. Direct mail is the source.
Selections: Monthly hotline, gender, credit card/check payment, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
Home Decorating Enthusiasts E-mail
Consumers who indicated an interest in decorating are offered on the Home Decorating Enthusiasts E-mail Addresses file. A total of 807,554 records from the last 12 months are offered. The sources are Web site registration and e-mail. Rental and deployment of this file includes click-through tracking and verification of links prior to distribution.
Selections: Quarterly hotline, age, lifestyle interests, marital status, homeowner, household income, gender, children by age, mail order buyer, length of residence, state/SCF/ZIP
Price: $135/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com
NEW INSERT MEDIA
Blair Corp. Blow-in
Blair Corp. has launched a catalog blow-in program. Each of 12 million women’s apparel catalogs mailed annually will carry no more than one insert. Roughly 1.6 million catalogs are mailed eight times per year. Inserts must be between 3-1/2 by 5 and 5 by 6 inches, weighing up to .25 ounce. No overweight inserts, envelopes, mini-catalogs or dated materials will be accepted.
Price: $35/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com
IN THE NEWS
The Source Magazine Resumes List Updates
Hotline records are again available from The Source hip-hop music magazine file. The publisher has received new funding and reactivated its direct mail subscription acquisition and retention programs, according to the list manager, which has lifted a temporary hold on shipping list orders. Monthly list updates have resumed. The file presently has 136,122 subscribers. Contact Walter Karl Inc., Mireille St. Armand at 845-732-7056 or mireille.starmand@walterkarl.infousa.com
SPECIALS!
Home Business Opportunity Seekers
Mailers who test 10,000 or more records from the Home Business Opportunity Seekers list will receive another 10,000 records for free. The count for this file is 289,410. Contact Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or Lauren@namefinders.com and Bill Badiner at 415-955-8595, ext. 247 or Bill@namefinders.com
St. Joseph’s Indian School
A $10/M discount off the base price is being offered for testing files from the St. Joseph’s Indian School list portfolio, including enhanced files. The donors list contains 335,117 records from the last 12 months. Contact Direct Media Inc. Justine Marino at 203-532-3737 or jmarino@directmedia.com
PaperDirect
New mailers who buy one month in the PaperDirect bind-in, blow-in or package insert programs will receive a second month for free. Roughly 330,000 packages are shipped annually and the annual circulation for the blow-in and bind-in programs is nearly 7.4 million each. Contact LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
Correction
A Specials item in the April 18 Listline misspelled the list name Lenox Collections.
