* GLAAD
* Gurney’s and Henry Fields Crossover
* VNU U.K Business E-mail Database
* Develop Your Own Fortune
* Relevant Magazine
* Packaging Today International
* Gooseberry Patch
* RV, Motorcycle and Truck Owners
LISTS UNDER NEW MANAGEMENT
GLAAD
The Gay and Lesbian Alliance Against Defamation (GLAAD) recently appointed ALC Data Management to represent its universe of 14,650 direct mail donors from the last 36 months. GLAAD is a media watchdog organization. Its donors have an average income of $65,000. Inquiries for telemarketing will be considered. Names in the News Inc. was the prior list manager.
Selections: Gender, $35-plus donors state/SCF/ZIP
Sample usage: American Foundation for Aids Research, Bookspan, Broadway Cares, Columbia House, Democratic Congressional Campaign Committee, Democratic National Committee, Equality Florida, Equality Illinois, Equality Virginia, Gay and Lesbian Straight Teacher Network, Gay and Lesbian Victory Fund, Gay Men’s Health Crisis, God’s Love We Deliver, Human Rights Campaign Fund, Lambda Legal Defense Education Fund, Liberation Publications, National AIDS Memorial Grove, National Center for Lesbian Rights, National Gay and Lesbian Task Force, Out Magazine, Parents and Friends of Gays and Lesbians, Project Angel Food, Project Open Hand, Senior Action in a Gay Environment, Tammy Baldwin for Congress
Price: $90/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com and Steve Kehrli at 415-886-6110 or steve.kehrli@alc.com
NEW LISTS
Gurney’s and Henry Fields Crossover
Consumers who placed multiple orders with both the Gurney’s and Henry Fields Seed and Nursery gardening catalogs are now available on one file. There are 79,480 buyers from the last 12 months identified on the Gurney’s and Henry Field’s Crossover Multibuyers list. The typical customer 60 or older. The average unit of sale is $40.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $120/M
Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or Lisat@nai.biz
VNU U.K Business E-mail Database
VNU Business Publications now offers a business e-mail database derived from information technology and financial publications in the United Kingdom. More than 93,000 e-mail addresses of subscribers are offered from publications such as Computer Reseller News, Computing, IT Week, Accountancy Age and Financial Director. Separate lists are available for Windows, Linux, Lotus and Oracle users, among other segments.
Selections: Job title/function, business type, number of employees, product, operating system, annual IT expenditure, servers/mainframes/minicomputers, applications/databases, languages used, application development tools, Internet and wireless, state/SCF/ZIP
Price: $395/M
Contact: Transcontinental Direct, Patti Niebling at 631-218-0389, ext. 202 or pniebling@transcontinentaldirect.com
Develop Your Own Fortune
A list of consumers participating in the Develop Your Own Fortune opportunity seekers program names 70,000 buyers from the last 12 months, including 65,000 with telephone numbers. These individuals are charged a $15 monthly membership fee on a credit card. They receive a kit with information about mail order, real estate, specialized consulting and other types of business opportunities. The sources are direct response TV, telemarketing, direct mail and the Internet.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $95/M (postal records);
Contact: List Services Corp., Jesse Dudics at 203-791-4175 or jdudics@listservices.com
Relevant Magazine
Relevant Media Group Inc. has released a list of 27,564 paid subscribers to Relevant Magazine, a religious lifestyle title. The sources are the Internet and newsstands.
Selections: Gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Conrad Direct, Jenifer Gluckman at 201-567-3200, ext. 3031 or jgluckman@conraddirect.com
Packaging Today International
The Polygon Media Ltd., a division of Wilmington Publishing Ltd., has released a postal list of 23,723 international subscribers to Packaging Today. E-mail, telephone and fax records are offered as well. The sources are direct mail and telemarketing.
Selections: Number of employees, job category/function, job seniority, purchasing/specifying interest, business/industry type, country
Price: $325/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or alyson@krolldirect.com
NEW INSERT MEDIA
Gooseberry Patch
A blow-in and package insert program has been launched for the Gooseberry Patch general merchandise catalog. No more than one insert will be blown in each of the roughly 7.9 million catalogs mailed annually. Blow-in inserts must be between 3 by 5 inches and 5 by 6 inches and weigh no more than .25 ounce. Up to four inserts will be placed in 268,000 annual package shipments. For PIPs the size range is 3-1/2 by 5 inches and 5-1/2 by 8 inches, weighing up to .25 ounce. Inquiries for overweigh inserts will be considered.
Price: $35/M (blow-in); $60/M (PIP)
Contact: Mokrynskidirect, Jody Smith at 201-488-5656, ext. 645 or jsmith@mokrynskidirect.com
COOPERATIVE DATABASES
RV, Motorcycle and Truck Owners
Postal and e-mail list segments for owners of recreational vehicles, motorcycles and trucks have been added to the Datagence Cooperative Database. The postal counts range from 2.0 million to 27.9 million records. E-mail counts range from 523,091 to 4.9 million for these new segments. The data comes from publishers, catalogers, retailers, surveys and Web sites.
Selections: Hotlines, age, demographic, lifestyle interest, purchase history, homeowner, income, length of residence, number of children, marital status, state/SCF/ZIP
Price: $60/M (postal records); $45/M (e-mail records)
Contact: Datagence Inc., Kym Vance at 732-842-1001 or kvance@datagence.com
