* BabyUniverse.com Postal List
* RoadsidePal.com
* TopPair Magazine
* NASCAR and Racing Enthusiasts Network/Memorabilia Buyers
* Market Risk Analysts Worldwide
* Custom Direct Hispanic Enhanced
* African American Families That Read Together
* Pitney Bowes Program 2 Statements
LISTS UNDER NEW MANAGEMENT
BabyUniverse.com Postal List
Catalyst Direct Marketing assumes management of this file effective today. A total of 140,333 Internet buyers at postal addresses are available from the last 12 months, among other segments. BabyUniverse.com targets families with newborns to children up to age 5. The average order was $150. Millard Group Inc. previously handled this postal file. Catalyst has been managing the corresponding e-mail file for some time.
Selections: Hotlines, dollar amount spent (ranges), state/SCF/ZIP
Sample usage: Company Store Kids, Cookie Magazine, Early Advantage, Graco, Gymboree, Highlights for Children, Pottery Barn Kids, Scholastic
Price: $112/M (last-12-month buyers)
Contact: Catalyst Direct Marketing, Becky Santaniello at 973-831-4222, ext. 234 or [email protected]
NEW LISTS
RoadsidePal.com
Some 75,000 members of an automotive roadside assistance club are named here. These individuals registered at RoadsidePal.com
Selections: None
Price: $100/M
Contact: Direct List Services Division, Lake Group Media Inc., Dan Friedman at 914-925-2400 or [email protected]
TopPair Magazine
This magazine targets poker players. A total of 12,195 subscribers are named. This title covers news about poker, contests, celebrities and poker game Web sites. E-mail addresses for 6,538 subscribers are available.
Selections: Gender, state/SCF/ZIP
Price: $90/M (postal file); $150/M (e-mail file)
Contact: IdeaList Co., Ben Frutos at 203-754-5478 or [email protected]
NASCAR and Racing Enthusiasts Network/Memorabilia Buyers
More than 500,000 buyers of car racing memorabilia and apparel buyers are named. The average purchase was $28. A typical customer is 44 with a $56,000 household income. The Internet is the source.
Selections: Hotlines, e-mail addresses, telephone numbers, age, gender, personal/household income, marital status, presence/number of children, state/SCF/ZIP
Price: $110/M
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
Market Risk Analysts Worldwide
A total of 173,275 individuals are listed. These are people responsible for evaluating risks associated with businesses. Risks evaluated include stock prices, interest rates, currencies and commodities. The largest counts are available for the United Kingdom and the U.S. This data comes from Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Geographic
Price: $245/M (postal file); $345/M (telemarketing file); $475/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
Custom Direct Hispanic Enhanced
The Custom Direct Megafile has been overlaid with Acxiom’s Infobase data to identify Hispanic households. Some 158,722 buyers are offered from the last 12 months. These consumers spent between $20 and $40 for checks. The sources are FSIs (70%), space advertising and package inserts.
Selections: Hotlines, gender, check type/theme, adult’s/child’s age, presence/number of children, marital status, dwelling type, homeowner/renter, presence/type of credit card, mail order buyer/responder, home price/value/loan-to-value, lifestyle, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
African American Families That Read Together
Some 227,255 parents who purchased books for children are identified. The unit of sale was $50. Direct mail is the source.
Selections: Monthly hotline, adult’s/child’s age, income, gender, credit card, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
NEW INSERT MEDIA
Pitney Bowes Program 2 Statements
This insert media program targets small businesses in a variety of industries. Some 400,000 statements are mailed monthly. Three-quarters of these firms have fewer than 50 employees. The average number of employees is 10. One “buck slip” insert per statement will be accepted, ranging in size from 3 by 6-1/4 inches to 3-3/4 to 6-3/4 inches.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Network
