* PaperDirect
* AdvantageClub Files
* SoftwareGram E-mail Newsletter
* Enterprise Open Source Journal E-mail
* Healthcare Building Ideas
* Customer’s Choice Infomercial Buyers
* General Merchandise and Gift Master File
* Altima Online Survey
LISTS UNDER NEW MANAGEMENT
PaperDirect
MeritDirect has been chosen to manage a portfolio of nine lists for PaperDirect Inc. A total of 294,058 business professionals are available on the PaperDirect master file. PaperDirect also offers change of address, consumer buyers, holiday buyers, inquirers and other list segments separately. Last-24-month counts for these lists range from 39,541 to 227,246. The former list manager was Direct Media Inc.
Selections: Gender, sales volume, DIC codes, online buyers, product, business/home address, change of address, state/SCF/ZIP
Price: $85/M to $125/M (last-12-month names)
Contact: MeritDirect, Eva Perretti at 914-368-1033 or eperretti@meritdirect.com
AdvantageClub Files
Affinion Group has tapped 21st Century Marketing Inc. to manage the AdvantageClub postal lists. More than 1 million names are available on the AdvantageClub master file. Two other AdvantageClub shoppers and travelers lists contain 389,120 and 858,182 names, respectively. Those listed responded to direct mail continuity club offers. These lists were formerly marketed under the titles Premier Travelers and Premier Shoppers, but subsequently were renamed AdvantageClub. List Services Corp. was the prior manager.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Laura Cox, 631-306-5224 or lcox@21stcm.com
NEW LISTS
SoftwareGram E-mail Newsletter
A total of 20,541 subscribers are listed on the SoftwareGram E-mail Newsletter file. This is a list of subscribers to Software Magazine who signed up for subscriptions to the SoftwareGram e-mail newsletter. Those listed include CIOs, information technology managers and other executives. More than half of the newsletter subscribers work for companies with more than $100 million in annual revenues.
Selections: None offered
Price: $250/M (base)
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710, ext. 118 or gpetrocelli@rickardlist.com
Enterprise Open Source Journal E-mail
Thomas Communications Inc. has released an e-mail list of qualified subscribers to Enterprise Open Source Journal. It contains 15,749 e-mail addresses. International names and the magazine’s postal file are also available.
Selections: Annual sales, job function, industry, state/SCF/ZIP
Price: $300/M (e-mail file)
Contact: L.I.S.T. Inc., Diana Vaccaro at 516-358-5478 or Diana@listincorporated.com
Healthcare Building Ideas
D&D Communications Group LLC now offers a list of 19,946 subscribers to Healthcare Building Ideas magazine. Subscribers are concerned with the design, construction and operation of hospitals and medical office buildings. The magazine reaches architects, contractors, facilities managers and other healthcare industry executives. More than three-quarters of subscribers are men.
Selections: Gender, telephone numbers, business type, job function, state/SCF/ZIP
Price: $115/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or s.perillo@statistics.com
Customer’s Choice Infomercial Buyers
Individuals who responded to infomercials and spent an average of $110 are named on the Customer’s Choice Infomercial Buyers list. Three-quarters of these 360,000 customers are women, average age 38, with a $47,000 household income. Purchases included health and fitness, diet, cosmetic, entertainment and kitchen products.
Selections: Hotlines, telephone numbers, gender, state/SCF/ZIP
Price: $90/M
Contact: Direct Partner Solutions Inc., Herb Torgersen at 678-762-9869 or htorgersen@directpartnersolutions.com and Brennan Holmes at 678-762-9869 or bmholmes@directpartnersolutions.com
General Merchandise and Gift Master File
A universe with 8.1 million names has been assembled to launch the General Merchandise and Gift master file. Sources include direct mail, space advertising and the Internet.
Selections: Gift buyers, gender, household income, presence of children/pets, source, state/SCF/ZIP
Price: $70/M
Contact: Cornwell Data Services Inc., Robin Tecchio at 201-261-1050 or rtecchio@cornwelldirect.com
UPDATED LISTS
Altima Online Survey
New multimedia features have become available for users of the Altima Online Survey e-mail list. Voice, sound and music can be added to e-mail promotions targeting 17.4 million consumers identified on this double opt-in file. Individuals named here participated in online market research surveys in exchange for cash, free samples and other incentives. Sources for these names include direct mail and telemarketing in addition to the Internet.
Selections: Gender, lifestyle, age, state/SCF/ZIP
Price: $240/M base (volume discounts available)
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or Julio@bulls-eyemarketing.com
