* Taylor Gifts/Get Organized
* OTC IR NetworX
* Stork Has Arrived/Post Natal
* Minsky Potencyal Buyers
* Cuddledown
* MKTG Launches E-mail Service in Education Market
* People in the News
* Levenger
* Classified
LISTS UNDER NEW MANAGEMENT
Taylor Gifts/Get Organized
List Services Corp. has been appointed to manage a portfolio of lists for Taylor Gifts Inc. The appointment covers nine lists including an enhanced file, Hispanic and Spanish-speaking buyers and As Seen on TV Product Buyers. A total of 620,992 last-24-month names are available the Taylor Fits and Get Organized master file. The average sale was $70. RMI Direct Marketing Inc. was the prior list manager.
Selections: Hotlines, credit card buyers, multi/single buyers, product, gender, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: List Services Corp., Andy Zaccardo at 203-791-4144 or [email protected] and Isabel Figueiredo at 203-791-4475 or [email protected]
NEW LISTS
OTC IR NetworX
A total of 214,573 postal and 268,432 e-mail addresses are offered on the OTC IR NetworX list. It’s comprised of newsletter subscribers registered for access to research at the investor Web site Otcnetworx.com.
Selections: None
Price: $195/M (postal file); $150/M (e-mail file)
Contact: Macromark Inc., Cathy Gilmore at 845-230-6300, ext. 305 or [email protected]
Stork Has Arrived/Post Natal
Some 795,000 postal records have been assembled for this list of parents with newborns. A total of 477,300 e-mail addresses are available. Sources include public records, co-registration Web sites, product registrations and other self-reported data. This file has been enhanced with lifestyle and other kinds of data.
Selections: Monthly hotline, product categories, adult’s/child’s age/gender, credit card buyers, dwelling type, income, mail order buyers, online buyers, number of children, telephone number, state/SCF/ZIP
Price: $85/M (base)
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Minsky Potencyal Buyers
More than 5,000 fourth quarter buyers of a new potency product are listed here. Ninety percent of these customers are men. The average sale was $40 generated by direct mail.
Selections: Gender, state/SCF/ZIP
Price: $130/M
Contact: Impulse Media, Rebecca Magnuson at 203-825-4622 or [email protected]
UPDATED LISTS
Cuddledown
Cuddledown now offers list segments that identify 11,013 Internet buyers at postal addresses and 29,694 buyers of apparel and slippers from the last 12 months. The latest overall last-12-month count is 70,243 and reflects a 20% increase in the size of the file. The average sale was $230 for bedding products and other products for the home. Eighty-five percent of these customers are women.
Selections: Hotlines, dollar (cumulative), average/last purchase, product, state/SCF/ZIP
Price: $120/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected]
IN THE NEWS
MKTG Launches E-mail Service in Education Market
MKTG Education Services has introduced Edu-mail, a new e-mail marketing service for targeting the K-12 and college markets. More than 1 million e-mail addresses are available, in addition to online tracking, data and other services.
People in the News
Nancy Liddane has been joined Market Approach Consulting as a regional sales representative. Liddane was previously with VentureDirect Worldwide.
SPECIALS!
Levenger
Selections are free for testing apparel offers with the Levenger list through April 30. A total of 274,843 last-12-month buyers are available. Contact Mokrynskidirect, Debbie Zetwick at 561-881-1663 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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