* The Video Collection
* Federal Personnel Guide
* Tucker Electronics Engineering Product Buyers
* Action Sport Enthusiasts Enhanced Master File
* American Netizen
* Veterinary Forum Journal
* KMC Marketing’s Private Golf Club Members
* Specialists Multi-Channel Considers Online Lead Generation
* People in the News
LISTS UNDER NEW MANAGEMENT
The Video Collection
Infinity Resources Inc. has named Direct Media Inc. to represent The Video Collection catalog customer list. A total of 114,443 buyers are available, including 11,000 buyers from the last three months. Mokrynskidirect was the prior list manager. This file joins several others from IRI at Direct Media.
Selections: Dollar, gender, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or mmusikar@directmedia.com
Federal Personnel Guide
LRP Publications has appointed Worldata to manage the Federal Personnel Guide list. More than 28,000 employees of the federal government who purchased the guide are named. This file includes human resources officers, administrators, labor relations and training personnel. Chessie Lists Inc. was the prior list manager.
Selections: Job function/title, recency, state/SCF/ZIP
Price: $140/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
NEW LISTS
Tucker Electronics Engineering Product Buyers
Tucker Electronics has returned to market with a list of more 80,000 buyers of test and measurement equipment. The average unit of sale was $1,500. Segments with Canadian and international names are available. This catalog file had been off the market for several years.
Selections: State/SCF/ZIP
Price: $125/M (base)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com
Action Sport Enthusiasts Enhanced Master File
Action Pursuit Group has introduced a master file combining more than 11,000 subscribers to publications targeting marital arts and paintball action sports. The file includes subscribers to Action Pursuit Games, Grappling Magazine and Inside Kung-Fun Magazine.
Selections: Interests, state/SCF/ZIP
Price: $120/M (base)
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or n.spielmann@statlistics.com
American Netizen
A group of three American Netizen lists have been introduced. The largest file, American Netizen Road Most Traveled, contains 35 million names from the last 24 months. This list of consumers who shop online has been generated from Web site registrations, e-mail newsletter subscriptions and direct mail surveys. The other files identify online mortgage applicants and sweepstakes and contest responders.
Selections: E-mail address, chat rooms, online dating, travel, credit cards, mortgage and finance, blogs, online auctions, silver surfers, music and entertainment, real estate, automobile, state/SCF/ZIP
Price: $80/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com
Veterinary Forum Journal
Veterinary Learning Systems has introduced the subscription list for Veterinary Forum Journal. A total of 34,687 paid and controlled circulation subscribers are available. Most subscribers either own or manage a private veterinary practice.
Selections: Practice, e-mail, telephone/fax numbers, state/SCF/ZIP
Price: $100/M
Contact: Infocus Marketing Inc., Heather Cantley at 800-708-5478, ext. 3262 or hcantley@infocusnet.com
NEW COMPILED LISTS
KMC Marketing’s Private Golf Club Members
KMC Marketing has released a list of 65,793 members from more than 450 private golf clubs and residents of golf communities. Most of the members are men who paid $20,000 to $250,000 initiation fees to join private golf clubs. Sources include companies in the golf industry, golf tournament registrations and Professional Golf Association research.
Selections: Gender, telephone number, state/SCF/ZIP
Price: $105/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or JeffD@nai.biz
IN THE NEWS
Specialists Multi-Channel Considers Online Lead Generation
By Jim Emerson
Specialists Multi-Channel Solutions LLC is preparing to launch several services, including possibly an online lead generation service.
“We’re exploring products and programs for online lead generation,” said Curt Blattner, chief operating officer for this newly formed subsidiary of Specialists Marketing Services Inc. Specialists Multi-Channel anticipates hiring product and client support staff and possibly a statistical modeling analyst in the short term. Initially, it is hiring outside contractors to handle most work, he said.
Prior to joining the company, Blattner was a strategic consultant and vice president of cooperative databases at Experian. The focus of the new firm will be to help clients to improve the effectiveness of prospecting programs. Services slated to debut within the next three months will likely include marketing support services for retailers, according to Blattner. Other services for business-to-business marketing, catalogs, publishing, continuity marketing, e-mail and online customer acquisition are planned.
People in the News
Traci Scofield has joined Walter Karl Inc. as a senior account executive. Scofield will work in both the compiled and brokerage divisions. She previously worked for Statlistics.
