DIRECT Listline Tuesday, July 2, 2002 ON TODAY’S LISTLINE: NEW TO MARKET LISTS: *Business Solutions Magazine BUSINESS SOLUTION MAGAZINE This publication is written for top management of companies that make up the distribution channel for IT products. The publication shows resellers and integrators how to sell new technologies and penetrate growing vertical marketing to increase sales and improve profits. Job titles include presidents, owners, partners, vice president, corporate officers, general manager, department manager and sales and technical management. The file includes 42,999 qualified subscribers. Selections: Job title, business/industry, geography Cost: $180/M (mailing), $230 (telemarketing), $410 (mailing and telemarketing) Contact: L.I.S.T. Inc., 516-358-LIST *360 Youth-Generation Y Parents Database 360 YOUTH-GENERATION Y PARENTS DATABASE This is a list of 10 million parents of mail order buyers and online buyers of teen and young adult merchandise. The list is owned by Alloy Inc. Selections: Recency, Internet generated, demographic, credit card buyers, dwelling type, gender, income, length of residence, lifestyle Cost: $95/M (12-month) Contact: American List Counsel Inc., Heather Bekavac at 203-921-0375 or heather.bekavac@alc.com or Mati Suarez at 203-921-0375 or mati.suarez@alc.com *Razor Magazine RAZOR MAGAZINE This magazine appeal to the wild side of active, fast paced men. The publication offers the latestest fashions, best buyers on high-tech merchandise, interesting travel locations and fun entertainment spots. Topics include reviews on sports, sex, celebrities, business successes, music and life in other cultures. Counts are not yet available. Selections: Recency, state/SCF/ZIP Cost: $105/M Contact: Mal Dunn Associates Inc., 845-278-1200 *ebrands Infomercial Buyers EBRANDS INFOMERCIAL BUYERS This is a file of 1 million health and fitness impulse buyers who have responded to TV informercial and purchased a variety of merchandise. Some of the products include Cyclone Cross Trainer, Do it All Kitchen Wonder, Contour Pro Blade from Katsu Fine Cutlery and others. The file includes a 65,000 monthly hotline. The average unit of sale is $39.95. Selections: Monthly hotline, product, Internet orders, gender Cost: $80/M Contact: List Services Corp., John Brady at203-791-4191 or jbrady@listserv.com *Avid Golfers by Travel Interest AVID GOLFERS BY TRAVEL INTEREST This list of 968,000 names allows mailers to choose golfers by travel and leisure interest. These golfers have above average incomes and enjoy spending discretionary money on the game of golf. The file includes 258,951 golfers who casino gamble, 201,841 that cruise, 204,019 who travel internationally and another 110,000 that book travel online. Opt-in e-mail addresses are available. Selections: Income Cost: $100/M Contact: Dunhill International List Co., Candy xxx at 561-347-0200 or candy@dunhills.com LIST UNDER NEW MANAGEMENT: *Dorot DOROT Dorot is the Hebrew word for “generations.” Donations to this organization fund programs that help over 10,000 frail elderly Jews and their caregivers annually. The programs promote wellness and provide food, housing, companionship, education and cultural enrichment. The average donation from these 24,400gift givers is $32. Usage: Alzheimer’s Association, American Jewsih Committee, Coalition for the Homeless, Good for Survival, U.S. Holocaust Memorial Museum, Jewish Foundation for the Righteous, Ronald McDonald House, Simon Wiesenthal Center. Selections: Geography Cost: $95/M Contact: R C Direct Inc., 414-271-3313 NEW SELECTIONS: *Ross-Simons Gift Givers ROSS-SIMONS GIFT GIVERS The Ross-Simons file now offers 16,000 last three-, 42,000 last six-, and 66,000 last 12-month gift givers. In addition to the gift givers selects product selects are available including jewelry, tabletop, home d
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