List and Database News

Joho TV Buyers

Acton Direct has introduced this new-to-market list of 581,247 consumers who have purchased products via infomercials shown on cable television. Buyers on this file at 52% female and 48% male.
Selections: Geographic area, product category, recency, purchase amount, age range, gender
Price: $300/M
Contact: Acton Direct, 800-875-6581

CoachingSports.net Postal Names
Worldata has updated the counts on this file of 32,118 school sports coaches and athletic directors at public and private schools, as well as colleges and universities.
Selections: Baseball, basketball, football, golf, hockey, motivation, soccer, softball, tennis, track, volleyball
Cost: $100/M
Contact: Worldata, 561-393-8200

Travel Smart
RMI Direct Marketing is the manager of this file featuring 5,019 current and 45,769 expired subscribers to a monthly newsletter about travel deals. The average age is 45+ and subscribers have an average income of $75,000+.
Selections: SCF/State/ZIP
Cost: $95/M (current), $75/M (expires)
Contact: RMI Direct Marketing, 203-825-4634

Final Notice Credit Card Activation
Listdata Management Services now offers this file of 695,850 direct mail responsive credit seekers who have responded to a postcard mailing to activate their credit cards. Most also responded via an 800 number to a final notice postcard to claim a line of credit up to $2,500.
Selections: Gender, age, income, SCF/state/ZIP
Cost: $85/M (universe), $150 (e-mail), $90 (hotline), $250 (telemarketing)
Contact: Listdata Management Services, 845-357-1881