Dartnell
Worldata has increased the counts on the Dartnell family of lists, which include female executives (146,405+ names), human resource management (50,985+), management masterfile (190,143+), and sales & marketing management (77,007+). These business owners, executives, directors and other managers pay an average of $159 to purchase Dartnell newsletters, handbooks, motivational programs, survey information and other materials.
Selections: Gender, recency, state/SCF/ZIP
Cost: $125/M
Contact: Worldata, 800-331-8102
Avid Golfers
MarketTouch has been named manager of the 943,010 name Avid Golfer file. These consumers attend golf shows, purchase equipment and apparel via DRTV and read golfing publications. The average golfer on the file plays about 40 rounds of golf annually, and has an average income of $75,000.
Selections: E-mail, gender, income, age, telephone
Cost: $95/M
Contact: MarketTouch, 609-844-7515
Bottom Line Health
The 125,988 subscribers to this Boardroom publication are interested in nutrition, supplements, new medical findings and ways to save money on healthcare. The file has been recently updated.
Selections: 90-day hotline, six-month recent expires, paid subscribers, ‘bill me’ subscribers
Cost: $105/M
Contact: Boardroom, 203-973-6222
Seniors Coalition
This universe of three million seniors over age 60 have responded to offers from multiple causes. This updated file is generated from direct mail solicitations to seniors concerned with issues such as Social Security, Medicare, access to long term care and retirement income.
Selections: Hotlines, gender, recency, geography
Cost: $100/M
Contact: Diamond List Marketing, 703-750-9649
Network
