HCI Direct
ClientLogic has been named manager of the HCI Direct mailing list, effective July 1. This file, formerly known as Hosiery Corp. of America, contains the names of 3.1 million continuity buyers. Selections: Responders, single buyers, multi buyers, change of address, apparel buyers, state/SCF/ZIP
Cost: Not yet available
Contact: Clientlogic Specialists Marketing Services, 201-865-5800
Poole Publications
Poole Publications Inc. has chosen Mal Dunn Associates to manage its 162,000-name masterfile. Poole publishes outdoor magazines like Camping Life, Trailer Boats and Bass & Walleye Boats. These readers have an average household income of $80,000 and an average age of 45. Most are male, and 87% are married.
Selections: Gender, three-month hotline, state/SCF/ZIP
Cost: $95/M
Contact: Mal Dunn Associates Inc., 845-278-1200
Par 4 Golf Enthusiasts
MKTG Services is now managing the Par 4 Golf Enthusiasts list, a multi-source file containing over 2.2 million names. Many of these golfers belong to exclusive country clubs.
Selections: Presence of children, age, home value, religion, dwelling size, contributors, credit card by type, homeowner, gender. State/SCF/ZIP
Cost: $90/M
Contact: MKTG Services, 215-968-5020
EBN
Rubin Response Management Services Inc. is offering the updated EBN subscriber list. EBN, formerly Electronic Buyers News, is written for business and technology professionals in the “electronics supply chain.” The CMP publication has 55,100 subscribers.
Selections: Job function, primary end product, purchasing involvement
Cost: $185/M
Contact: Rubin Response Management Services Inc., 847-619-9800
Network
