List and Database News

Holabird Sports Equipment

Leon Henry Inc. is offering the Holabird Sports Equipment catalog list and package insert program. The list includes the names of 42,300 buyers. In addition, there are 161,000 package insert availabilities per year. These consumers have purchased of brand-name racquet sports equipment and footwear. Half have purchased online.
Cost: $95/M for the list, $60/M for package inserts
Contact: Leon Henry Inc., 914-723-3176

Bliss Out
Available from ALC of New York is the Bliss Out catalog buyers list, which includes 100,632 names, including 56,241 one-year purchasers. These consumers bought skincare and beauty products with an average unit of sale of $125. Most are females.
Selections: Hotlines, dollar range, gender, state/SCF/ZIP
Cost: $115/M for total buyers list
Contact: ALC of New York L.L.C., 212-381-1716

Betty Crocker Recipes Magazine
Direct Media Inc. is offering the Betty Crocker Recipes magazine subscriber file. It lists 81,710 active subscribers. This monthly offers recipes accompanied by photos and cooking tips. Most subscribers are women. The unit of sale is $19.95.
Selections: Paid, state/SCF/ZIP
Cost: $95/M
Contact: Direct Media Inc., 203-532-1000

Accomplished Women Alumnae at Home
Customized Mailing Lists is offering compiled list of college-educated women at their home addresses. The file includes the names of 878,000 women, many with advanced degrees.
Selections: Telephone, title, state/SCF
Cost: $70/M
Contact: Customized Mailing Lists, 941-921-6500