S&S Worldwide
S&S Worldwide has placed its list on the rental market through MeritDirect. Founded in 1906, the firm sells craft kits and therapy and physical education products to educational, healthcare and religious organizations. The file includes the name of 217,951 purchasers. The source is direct mail.
Selections: Business address, consumer address, gender, market, state/SCF/ZIP
Cost: $105/M
Contact: MeritDirect, 914-368-1043
Boxing and Wrestling Masterfile
Kappa Publishing Group Inc. has named MKTG Services as list manager of London Publishing Boxing & Wrestling masterfile. Included are the names of 12,190 active subscribers to top boxing and wrestling magazines. Eighty-six percent are male, and they have an average annual income of more than $30,000. Roughly one quarter own a computer, and 61% own Nintendo names. The unit of sale is $22. MKTG Services is also managing the following Kappa subscriber files: American Astrology Your Daily Horoscope file (32,599 names); Games—the Magazine for Creative Minds at Play (46,197): Kappa Puzzle Subscribers Masterfile (181,110).
Selections: Gender, paid, renewal, state/SCF/ZIP
Cost: $85/M
Contact: MKTG Services, 215-968-5020
New Mexico Catalog
Fasano and Associates is offering the New Mexico catalog buyer’s file. It includes the names of 8,332 12-month purchasers. These consumers ordered furniture, gifts and accessories with a New Mexico theme. The average unit of sale is $122. Eighty percent are female. The source is direct mail.
Selections: State/SCF/ZIP
> Cost: $95/M
Contact: Fasano and Associates, 818-728-9030
Fidelity Independent Adviser Insert Program
The Fidelity Independent Adviser Insert Program has been introduced on the market by MetaResponse Group. Advertisers can insert their offer into the monthly mailing that carries each issue of Fidelity Adviser, which goes to 60,000 active investors. There is room for 67,000 monthly insertions. Subscribers to the Fidelity Adviser spend $99 per year and pay with a major credit card. Eighty percent of them are men and their median household income is $80,000.
Price: $65/M
Contact: MetaResponse Group at 954-360-0644
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