Information Security Magazine
Direct Media Inc. has been named as list manager of the Information Security magazine subscriber list, effective Aug. 15. Included are both postal and e-mail files. The postal file lists 40,845 names, and the e-mail file 7,784 names. The readers of this controlled-circulation magazine include chief information officers, security officers, information systems managers and network administrators.
Selections: Job level, business/industry, number of employees, hardware systems, products and services purchased, operating system installed or planned, annual security budget, involvement in purchasing decisions
Price: $235/M (postal) $300/M (e-mail)
Contact: Direct Media Inc., 203-532-2492
Institute for International Research
ClientLogic is offering the attendee/inquirer list of the Institute for International Research. The file includes 202,000 names, including 32,083 one-year attendees/inquirers. These executives have sought training on market trends, technical issues and other marketing-related subjects. The average unit of sale is $1,800 to $2,000.
Selections: Attendees only, recency, job function, job title, topic, state/SCF/ZIP
Cost: $165/M for total attendee/inquirer names
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
Country Sampler
American List Counsel has been named manager of the Country Sampler subscriber list and two related files. The list includes a total universe of 179,000 names, including 110,000 active paid subscribers who were direct mail sold. These decorating enthusiasts, all of whom are female, spent an average of $19.96 to subscribe to the magazine. Also available is the Country Marketplace list (75,000 subscribers) and the Country Sampler Decorating Ideas list (109,600).
Selections: Hotlines, paid, renewals, state/SCF/ZIP
Cost: $90/M
Contact: ALC Media Management, American List Counsel, 609-580-2783
PowerHouse Catalog
Names and Addresses is offering the updated PowerHouse catalog list, which includes the names of 20,027 one-year buyers. The consumers have purchased home-improvement products like solar lighting, energy savers, specialty lighting and garden accessories. The average unit of sale is $60. The average age is 45, and 60% of the buyers are women. They have an average income of $70,000. The source is direct mail. Selections: State/SCF/ZIP
Cost: $105/M
Contact: Names and Addresses, 847-465-1500
Network
