Linensource
Mokrynski Associates Inc. has been named manager of the Linensource catalog buyers list. The 326,189 12-month buyers listed on this file have purchased bedding and home furnishings with an average unit of sale of $195. Almost all are female. Their age range is 40-59, and they have an average household income of $75,000. The source is direct mail.
Selections: Credit card, 30-day hotline, multi-buyers, state/SCF/ZIP
Cost: $122/M
Contact: Mokrynski Associates Inc., 201-488-5656
Sporty’s tool Shop
Names and Addresses Inc. is offering the Sporty’s Tool Shop buyer’s list, featuring 49,125 one-year names. These purchasers spent an average of $75 on do-it-yourself tools for the home. Almost 75% are men. The source is direct mail.
Selections: Dollar amount, sex, state/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-465-1500
Book Links
Now available from Aggressive List Management Inc. are new counts for the Book Links subscriber list. Book Links is a bi-monthly magazine published by Booklist Publications, an imprint of the American Library Association. It has 13,572 subscribers. Most are school teachers, college or university professors, or librarians. The sources are direct mail (65%) and on-site promotion (35%).
Selections: Sex, occupation, institution type, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management Inc., 847-304-4030
Scrapbook Club Ride-Along
Millard Group Inc. is now offering the Scrapbook Club Ride-Along program. These inserts will be will be mailed in bulletins to book club members. The total September-December circulation is 125,804. Run by F+W Publications, the club is designed for consumers interested in creating scrapbooks and photo albums.
Cost: $65/M
Contact: Millard Group Inc., 603-924-9262
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