Cuisine at Home
Names and Addresses Inc. is offering the updated Cuisine at Home subscriber file. It includes 286,604 active names, including 141,741 renewals. Published by August Home Publishing, the magazine provides recipes and other information on cooking and food. The subs are direct to publisher. Seventy percent are female, and the average unit of sale is $24.
Selections: Gender, lifestyle, paid, hotline, state/SCF/ZIP
Cost: $100/M for active subscriber names
Contact: Names and Addresses Inc., 847-465-1500
Spun.com
MKTG Services has been named manager of the Spun.com postal address masterfile. This new list features the postal addresses of 236,631 Spun.com members. Spun.com members can purchase and trade digital entertainment products online.
Selections: Gender, hotlines, ethnicity, marital status, computer owners, state/SCF/ZIP
Cost: $100/M
Contact: MKTG Services, 215-968-2712
AutoWeek
Kroll is offering the enhanced AutoWeek subscriber file, including 225,562 active and expired names.
Selections: Marital status, sage ranges, income, mail order products purchased
Cost: $90/M
Contact: Kroll Direct Marketing, 609-275-2900
Time Share Promotion Responders
Midwest Direct Marketing Inc. has introduced a list of time share promotion responders and resort guests. The file includes the names of 99,649 three-month responders. The source is travel agencies. These consumers, 60% of whom are male, contributed an average unit of sale of $300. Their average age is 40, and they have an average income of $80,000.
Selections: State/SCF/ZIP
Cost: $85/M
Contact: Midwest Direct Marketing Inc., 913-686-2220
Network
