List and Database News
Virtumundo
Walter Karl has been named manager of the Virtumundo children’s product shoppers list. It contains the names of 59,111 consumers who have responded to e-mail campaigns for various children’s products by clicking through to Web. Over 20% of these information-seekers have made a purchase. Over half of these shoppers are female, and have an average household income of over $50,000.
Selections: Date of birth, gender, lifestyle/interests, state/SCF/ZIP
Cost: $85/M
Contact: Walter Karl, 845-620-0700
Institutional Investor
Now available from Kroll Direct Marketing is the Institutional Investor worldwide subscribers list, featuring 137,480 international names and 102,197 U.S. subscribers. The average age of these readers is 50, and 63% hold an MBA or other graduate degree. Their average net worth is $2.3 million.
Cost: $185/M for international names, $150\M for U.S.
Contact: Kroll Direct Marketing, 609-275-2900
Corvette Enthusiast
Leon Henry Inc. is offering state and renewal stuffer programs of the Corvette Enthusiast magazine, formerly Cars & Parts Corvette. The program includes 60,000 opportunities per year. These issues feature articles on Corvette restoration, and they include photography of vintage and current models.
Cost: $60/M
Contact: Leon Henry Inc., 914-723-3176
Meredith Business Subscribers
ALC Data Management has been named manager of a list of Meredith magazine subscribers at their business addresses. Composed mostly of small-business owners, the file includes 67,3000 names.
Selections: Employee size, SIC codes
Cost: $100/M
Contact ALC Data Management, 1-800-403-9732
