Dakin Farm
Millard Group now manages this file, which features 16,549 consumers who have purchased Vermont food items within the last 12 months. The file is evenly split between men and women. The average purchase amount is $52.
Selections: Catalog inquirers, 24-month buyers, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., 603-924-9262
Weight Loss Product Buyers
Every year, 311,000 individuals purchase weight loss products. This file consists of consumers who, though direct mail, have spent an average of $45 on such items. Six in ten individuals on the file are female.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $85/M
Contact: Leon Henry Inc., 914-285-3456
Care-A-Lot Pet Supply
This list consists of 97,186 people who have purchased pet-related products, such as grooming aids, toys, travel items and pet apparel. They spend an average of $75 per order. Women make up the majority of the customers, and most orders are generated via direct mail, with 10% coming in through the Internet.
Selections: Last three-, six-month buyers, last 13-24 month buyers, dollar amount, state/SCF/ZIP
Price: $90/M
Contact: Walter Karl Interactive, 845-732-7035
Picket Fence
Within the last 12 months, 118,878 consumers have made mail-order purchases from this home offerings catalog. Products include cleaning, maintenance, storage, and security functions, as well as basement, fireplace, patio, laundry room, pest control and other items. Two-thirds of the buyers are female, and they spend an average of $56 per order.
Selections: One-, three-, six-, 13-18 month buyers, dollar amount, product, credit card, multi-buyers, gender, state/SCF/ZIP
Price: $103/M
Contact: ALC of New York, 212-24-1300
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