Online advertising and direct marketing firm, L90, Santa Monica, CA, has formed a partnership with Donnelley Marketing to offer consumers targeted online advertising and advertisers targeted ad placement based on detailed user profiles.
L90, through its new opt-in incentives program, L90Rewards, will collect volunteered and behavioral information from Web users as they visit Web sites in the L90 network. Donnelley, a wholly owned subsidiary of infoUSA, will provide access to its offline consumer information databases, data matching technology and data analytics.
Through the alliance, advertisers will reportedly be able to target consumers in real-time on topics in which the user has a specified interest.
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