Krispy Kreme is offering moms a sweet incentive— coffee and a doughnut to be exact— join ClubMom, a free, national membership organization that gives women a place to shop, find advice and connect to each other online.
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| Moms can get a tasty treat for signing up for ClubMom |
Moms who sign up for the ClubMom organization will receive an e-coupon for a free, 12-ounce coffee and an original glazed doughnut from Krispy Kreme. In addition, ClubMom will donate $1 to new members’ favorite charities via the ClubMom Dollar for Drive Charity program.
Consumers can join online at
Clubmomdollardrive.com.
The partnership is designed to celebrate moms and to boost ClubMom membership. The organization’s more than 2 million members receive special savings and offers from top businesses, including Unilever, Dodge, Lipton, Dove, Suave, The Home Depot, PepsiCo. and A&P. Members who shop with ClubMom partner brands earn points toward rewards, including spa visits, dinners and getaways.
“We learned through our partnership with Krispy Kreme that moms really enjoyed being rewarded with treats,” said Meredith Pincu, a spokesperson for ClubMom. “Moms really deserve to get treated. What’s better than a Krispy Kreme treat?”
Through the promotion, ClubMom wants to give moms an outlet to support their favorite philanthropic causes, Pincu said. “And with the help of Krispy Kreme, we believe we will be able to do that successfully,” she added.
The first wave of the promotion runs through Aug. 31, when online coupons for the free offer must be redeemed. A second offer will run from Sept. 1 through Jan. 31. Consumers who register for ClubMom after Sept. 1 will receive a coupon via e-mail for Krispy Kreme coffee and a doughnut.
Internet materials, p.r. and in-store signage support.
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