KnowledgeBase Markteting has acquired Fortelligent, a Boston-based analytics firm. Terms of the acquisition were not disclosed.
The acquisition will provide KnowledgeBase customers with automated analytic functions that previously would have required many hours of manual labor.
“We can link it to our clients’ database and build, run and update models on their database in a real-time fashion,” said Gary S. Laben, KnowledgeBase’s president and CEO.
The acquisition will also allow KnowledgeBase to link Fortelligent’s technology with KnowledgeBase’s AmeriLink national compiled database, enabling clients to run models and select prospect names.
Fortelligent will remain based in Boston, and all of its executives have signed long-term contracts with KnowledgeBase. Jay Hirschberg will continue in his role as president and CEO of Fortelligent.
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