Kmart has relaunched its e-commerce site, rebranding the business previously known as BlueLight.com as Kmart.com.
The look of the site has been updated and new products have been added, according to the company, which is looking to integrate its “Stuff of Life” advertising campaign across all customer touchpoints.
“As we build a new Kmart, we feel it is important to demonstrate a unified brand message across all our consumer touch points,” said Richard Blunck, Kmart senior vice president and CEO of BlueLight.com, in a statement.
To kick off the relaunch, the site is offering a 10% off any purchase of $99 or more promotion through the end of June.
San Francisco-based BlueLight.com is a wholly owned subsidiary of Kmart Corporation. There are no immediate plans to change the name of the company or that of its BlueLight Unlimited Internet Service.
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