Monetate, a company offering conversion and optimization solutions for brands, put together an infographic sharing some stats (from various sources) and tips for retailers regarding flash sales. Among the pieces of information shared are:
- Email drives 18 percent of referral traffic for flash sales, followed by social media with 13 percent and search with 11 percent
- 56 percent of businesses say their email click-to-open rates are higher for flash-sale emails than for regular campaigns
- Half of flash-sale purchases occur during the first hour of the offer
- Email messages about flash sales should include the time/duration of the sale, a shipping offer and a coupon code for flash-sale prices
For more data and advice from Monetate, see the full infographic below:
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