Where 1.6 Million Marketers Get Ideas & Insights
Advertise
Subscribe
Search
Search
Features
Trends
Best Practices
Campaigns + Creative
Q&As
Digital + Social
Tech Stack
Data + Privacy
Diversity + Sustainability
Topics
Ad Tech
PR/Comms
Experiential
Sports Business
Shopper/Retail
Ad Ops
Linear/Connected TV
Performance Marketing
Cable TV Ops
Events & Awards
Events & Awards
Webinars
2025 Platinum PR Awards
Resources
Resources
Newsletters
Digital Features
Marketing Resource Directory
Top Marketing Agencies
Award Winning Campaigns
About Us
Advertise
Subscribe
About Us
Contact Us
Cookie Settings
Privacy & Terms
Accessibility Statement
Diversity, Equity, Inclusion & Belonging
Ad Tech
PR/Comms
Experiential
Sports Business
Shopper/Retail
Ad Ops
Linear/Connected TV
Performance Marketing
Cable TV Ops
Agencies
In B-to-B-to-C, Who Owns the Customer?
By
Chief Marketer Staff
Thursday, April 1, 2004
A
From the
Corporate Social Responsibility
Communicators Share Their 2026 PR Industry Predictions
From
Shopper/Retail
Retailers are absorbing tariffs, but is that the best move?
The Big Story
The GAM Changes On Publishers’ Wish List
From
