How to Successfully Combine Demand Generation and Marketing Automation
Marketing automation is the technology supporting demand generation. Demand generation is “the art and science of creating lead flow for sales.” The goal of the former is to yield the latter, and Thor Johnson, the leader of Team Thor Marketing writing for Marketing Land, has some insights to make that happen.
In this first post of a series on “Winning With Demand Generation and Marketing Automation,” Johnson touches on:
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