If you have a good mailing list and a great product set to be released into the wild, it’s time to create an irresistible email campaign that builds anticipation and support, and enables you to meet your goals. Unbounce offers a case study, which comes equipped with a six-point guide:
1) Is an email teaser campaign right for you?
2) Determine the goal
3) Plan and outline the story arc: the tease, the introduction, the buildup, the conclusion
5) Effectively utilize the space above and below the fold
6) Make your email accessible and content-consumable
(Unbounce)
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