Vine, Twitter’s video-sharing mobile app, gives users a simple and amusing way to capture, edit and share six-second videos. If six seconds sounds like an insufficient amount of time for any kind of meaningful storytelling, just remember what 140-character strings of text have done to the world.
For marketers, Vine offers a number of benefits, including the forced pithiness and the unique creativity it yields. “Vine is one of those apps that, in its simplicity of use and brevity of output, is perfectly suited to establish itself as a standard for a mobile video format,” says Craig Elimeliah, vice president and director of creative technology for
Network
