Creative directors are known for being forward thinking, and those Direct assembled in New York last month for our annual agency roundtable were no exception.
Today’s on-the-go consumer is a truly different animal from the target of the past, noted our moderator, agency veteran Emily Soell. The validity of the good, old-fashioned letter as a medium to reach that audience was debated, as was where the next generation of DM creatives will be found.
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