Henkel Consumer Adhesives is upping the prize money for its second-annual America’s tackiest room contest to spark more entries, and may be laying the ground for a 2006 contest with a promotional partnership.
Henkel, maker of the Duck and Loctite consumer adhesive brands, has doubled the grand prize for the person with the tackiest room to a renovation valued at up to $20,000 in hopes to generate more than the 100 or so entries the contest received last year, said spokesperson Valerie Stump.
Henkel is also partnering with home improvement expert Danny Lipford, host and executive producer of Today’s Homeowner with Danny Lipford, who will serve as a contest judge. The renovation will be taped to air on the syndicated show during the 2005-06 television series.
“We’re hoping this will help the contest continue to build momentum,” Stump said. “The contest is a fun way for homeowners to get a chance to modernize rooms.”
The first year of the sweepstakes served as a springboard for year two, which opens June 13 and runs through Aug. 26, Stump said.
“We have heard from a lot of people who said they didn’t enter last year but wanted to this year,” she said.
Homeowners are asked to submit two to four photographs of their tackiest rooms along with a 100-word description of the space at Tackyroom.com. All qualifying entries will be posted on the Web site and will be included in an informal online poll.
The panel of judges will vote for the grand-prize winner in September based on level of clutter, poor color combinations, outdated furnishings and a general lack of design.
Last year’s winning room was the color-clashing, dark-paneled family room of Pamela and Jay Ludwig of Minneapolis. After two weeks of remodeling, the existing 70s-style decor was replaced with a traditional, Scandinavian design, including complementary furnishings, wainscoting, fresh paint, new carpeting and new lighting.
“Like a lot of people that entered, the Ludwigs were new homeowners who had not gotten around to renovating their whole house yet,” Stump said.
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