Google Again Leads Pack in March Searches

Posted on by Chief Marketer Staff

Americans conducted 7.3 billion search engine queries in March, up 6% from February and 14% from March 2006. Google again accounted for nearly half of all searches in March, racking up a 48.3% score (3.5 billion searches), up very slightly from the 48.1% it generated in February.

Yahoo searches slipped from 28.1% to 27.5% during the same period, while Microsoft sites accounted for 10.9%, up from 10.5%.

Ask’s network, at 5.2% (up from 5%) and the Time Warner network (5%, up from 4.9%), rounded out the field.

The study was done by ComScore, a Reston, VA-based online measurement firm.

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