George Kiebala, a 20-year veteran of Experian, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established Curvy Road division, which allows high-end automobile enthusiasts to share in the ownership of vehicles such as Bentleys, Ferraris and Lamborghinis.
Kiebala was most recently managing vice president of emerging markets for Experian Marketing Services. In that role, he coordinated sales and account management for a group that provided database marketing and analytical services to a variety of multichannel marketers. Before joining Experian, Kiebala provided marketing research and customer profiling know-how to the Dun’s Marketing Services division of Dun & Bradstreet.
In addition to his new responsibilities with Exotic Car Share, Kiebala will offer direct marketing consultation on a part time basis through Experian Marketing Services, focusing on multichannel database implementations, and off-line/on-line marketing integration.
