General Motors has signed a three-year deal with the NFL’s San Francisco 49ers that will give the automaker a game-day presence at its stadium, Monster Park, and a chance to win a one-of-a-kind San Francisco 49ers-branded Cadillac Escalade. The automaker will activate its ongoing “Find Your Style” campaign through the 49ers deal.
“The driving concept behind our Find Your Style campaign is that General Motors offers a wide variety of products to fit every lifestyle,” said Mike Jackson, general manager for General Motors Western region, in a statement. “The partnership with the San Francisco 49ers presents a unique opportunity to bring this idea to life and to further enhance the fan experience with a chance to win a one-of-a-kind vehicle.”
GM will promote the Chevrolet, Cadillac and Hummer brands at 10 games per season. Different vehicles will be on display at various locations throughout Monster Park and the displays will include interactive components for fans to win a commemorative 49ers item.
An in-game kicking contest will decide who will take home the customized Escalade. Consumers register for the contest at Findyourstyle.com, and five will be chosen to compete against each other at halftime of the two preseason and the first seven regular season home games.
Each of the nine winners will be invited back for a chance to win the Escalade at the final regular season game on Jan. 1.
GM just ended its popular employee discount for everyone program and introduced a new pricing and value program. (Xtra, Aug. 3)
