General Mills Plays Games

Posted on

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation video games on 20 million boxes of six General Mills brands including Cocoa Puffs, Frosted Cheerios, and Trix.

The promo runs through May 31, with FSI, online, and TV support – the latter a 10-second tag on Lucky Charms and Cookie Crisp spots. This is the Sony division’s first joint promotion with a cereal brand; The Mills is an old hand at on-pack discount deals, with partners including Hasbro, Inc. and Domino’s Pizza.

Sony is eager to use the cereal aisle to reach kids under 17, its core consumer for PlayStation video games. Saatchi & Saatchi, New York, handles the promotion for General Mills.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!