C. Lee Peeler, the deputy director of the bureau of consumer protection for the Federal Trade Commission, has been named president and CEO of the National Advertising Review Council (NARC) and executive VP, national advertising self-regulation, for the Council of Better Business Bureaus (CBBB). The posts take effect Sept. 11.
Peeler replaces James R. Guthrie, who announced in April that he would step down.
NARC establishes the policies and procedures for the advertising industry’s system of self-regulation, which includes the CBBB’s National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU), the National Advertising Review Board (NARB) and Electronic Retailing Self-Regulation Program (ERSP).
Peeler joined the FTC in 1973. He worked as associate director of the bureau of consumer protection’s division of advertising practices for 16 years before he was named deputy director of the bureau of consumer protection in 2001.
In addition to his post at the federal agency, Peeler heads the U.S.’ delegation to the consumer policy committee of the Paris-based Organization for Economic Co-operation and Development. He meets regularly with foreign government officials to discuss the U.S. advertising regulatory system, including the importance of industry self-regulation.
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