Fiji Water Signs with Pro Beach Volleyball Tour
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by Chief Marketer Staff
Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.
The tour hits beaches in 18 cities featuring more than 150 of the top American male and female competitors in the sport. It kicked off April 12 and runs through Sept. 16, when it ends in San Francisco.
Under the deal, the athletes will be seen drinking Fiji. In addition, a summer sweeps offers the chance to win a trip to the Islands of Fiji and to play in, or watch, an AVP exhibition match.
Additional prizes include tickets to local tour events and AVP-Fiji Water-branded merchandise.
Consumers can enter at retail locations or online at Fijiwater.com from July to September.
