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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends
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Knowing Your Customer—When Your Customer Is a Business
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Six Solid Brand Activations at SXSW 2024
Experiential Inspiration: 15 Brand Activations from the Super Bowl
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
How Marketers and Communicators Are Using Podcasts as a Messaging Tool
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Aligning Brands With Key Cultural Moments: Considerations for Marketers
Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
