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Experian Updates Insource Database

Experian Updates Insource Database

Posted on May 26, 1999 by Chief Marketer Staff

Database marketing information supplier Experian, Orange, CA, has launch of its next-generation its Insource database.

The upgraded database reportedly represents a complete redesign and reengineering of the entire data acquisition, data compilation and database management activities since the integration of Experian and Metromail in April 1998. According to the company, each record now has more than 1,000 data elements appended to it.

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