Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately.
Topper will be based in Chicago working closely with that office, as well as the agencies other locations in Wilton, CT, and Richmond, VA.
He will also play an important role in Discovery’s alignment with American Student List, a major provider of student and youth marketing data.
Most recently, Topper worked for Experian as a strategic consultant. There he focused on new business development and account growth, managing client database and analytics needs.
Topper has also worked for Analytic Innovations, Draft/fcb Chicago and the Allant Group. He also founded and managed his own Chicago-based consulting firm, HybridCapital LLC.
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