Brown-Forman Corp. has awarded work for its handcrafted bourbon, Woodford Reserve to marketing agency Engauge.
Engauge takes over the account from Momentum Worldwide without a formal review, Engauge said.
The scope of the work includes national promotions, with the first promotion breaking in the fall. The work will reach a broad but targeted audience of consumers, distributors, and the on-and off-premise retail channels.
Engauge will unify several programs for Woodford Reserve to a single point of contact, and will focus on optimizing the messaging throughout their promotions.
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